lamellar.jp

What It Is

FAITH（フェース，lamellar.jp）is the official website of a Japanese cosmetics brand. Rather than an open e-commerce platform, it functions primarily as a brand content site, product catalog, and purchase-navigation portal centered on its “ラメラ美容法” concept. Its sales system includes salon/cosmetics-store counseling, the directly operated aesthetic salon “ザ・フェース,” the members-only online shop “フェースメンバーズクラブ,” as well as selected drugstores, mail-order channels, and specialist institutions.

Core Concept and E-Commerce Model

The platform emphasizes product recommendations based on skin assessments by professionals. The FAITH LAMELLAR series is explicitly positioned as “カウンセリング化粧品” — counseling-based cosmetics. Its product lines cover skincare, makeup, haircare, beauty drinks, beauty devices, body care, and more. On the technology side, it highlights フェース生コラーゲン, フェースゼラチンコラーゲン, MC2Xマルチ浸透技術, and care for the lamellar structure within the stratum corneum. For consumers, this is a hybrid DTC/professional-line model built around “content education + offline consultation + member repeat purchases.”

Pricing and Transaction Information

Only a small number of prices are disclosed in the main text: ラメラベールEXトラベルキット at 6,820 yen (tax included), ブライトムースセラム at 6,600 yen (tax included), and リンクルセラム at 14,300 yen (tax included). However, prices for most products, shipping fees, delivery areas, payment methods, and return/exchange policies were not found in the captured text. Its members-only e-commerce system requires users to complete registration first through a salon or similar channel, making it less convenient to purchase from than a typical official online store.

Pros and Cons

Its strengths are a complete brand narrative, detailed explanations of ingredient policies, proprietary testing, additive-free principles, and usage instructions. Combined with salon counseling, this helps build trust and encourage repeat purchases for high-ticket skincare products. The drawbacks are that the purchase path is relatively closed, and flagship products are not well suited to immediate online ordering. Basic e-commerce information is also insufficient, and it is unclear whether overseas or Chinese users can make purchases. In addition, the カーミング ウォッシュ フォーマー page mentions that sales were previously suspended due to a voluntary recall. Although improvements have been explained, this remains quality-control information worth noting.

Who It’s For and Access from China

It is suitable for consumers who value professional advice and are willing to maintain a long-term skincare routine through salons or a membership system. It is also suitable for authorized beauty salons looking to manage customer relationships and drive add-on sales. For users who want to compare prices, place quick orders, or make cross-border purchases, the site lacks sufficient transparency. The main text does not provide information on access from mainland China, so its availability is unknown.