kelp.app

What It Is

Kelp is a visual automation platform for Agentic AI, positioned as a way for users to design, test, deploy, and operate AI applications and workflows without writing boilerplate code. It emphasizes combining the flexibility of code with visual programming, and is suitable for chat assistants, RAG, multi-agent workflows, API/database integrations, and human-in-the-loop applications.

Core Capabilities

Based on the available information, Kelp centers on visual scripting, modular components, and agent workflow orchestration. The platform includes built-in AI agents, RAG, sequential/hierarchical/hybrid multi-agent workflows, and 100+ functions and visual components. Users can package complex workflows into reusable components or build custom connectors. Kelp Understory is used for real-time monitoring, tracing, and troubleshooting of agent behavior and LLM responses, which is important for production stability. On the integration side, Kelp supports REST, GraphQL APIs, databases, and LLMs, and claims to offer hundreds of prebuilt integrations.

Pricing and Free Tier

Kelp uses a freemium model. The Free plan is permanently free and includes 1,000 credits; Pro costs $24/month and includes 10,000 credits, with overage at $0.002/credit; Team costs $96/month and includes 100,000 credits, with overage at $0.001/credit; Enterprise is custom-priced. The main content does not explain the detailed credit consumption rules, nor does it clarify whether model usage costs are billed separately.

Pros and Cons

Its strengths are that it covers the full lifecycle of AI applications, from building and integration to deployment and observability, while visual and component-based development lowers the barrier to entry. It supports Kelp Cloud or a self-owned VPC, and the Enterprise plan also includes governance features such as permissions, audit logs, and SSO. Limitations include: it does not disclose which specific foundation models are supported, and Chinese-language support is not specified; SOC2 Type 2 and GDPR compliance are marked as Coming soon, suggesting compliance capabilities may still be under development; the team has only 8 people, so its ecosystem and long-term service capability remain to be seen.

Who It’s For and Access from China

Kelp is suitable for personal automation, professionals, small teams, agencies, and enterprises that need to build internal AI tools and multi-system automation. The source content does not provide details on access from China, and payment methods are not specified; the only confirmed point is USD pricing. If you need a Chinese-language ecosystem or more convenient domestic networking/payment options, you may want to compare alternatives such as Dify, Coze, n8n, and Flowise.