karriereinfo.at

What It Is

EventMaker is an enterprise event invitation management tool provided by Austria-based BRAINTRUST GmbH. It is designed to simplify invitations, registration, email notifications, on-site check-in, and post-event content distribution. It is suitable for customer events, parties, employee events, training sessions, seminars, and similar scenarios, with an emphasis on quickly creating responsive event websites in a company’s own visual style without needing technical staff.

Core Features and Product Capabilities

Based on the page content, EventMaker covers the full event workflow. Before the event, users can create an event website to present event information and directions. Guest lists can be imported from CRM systems, Outlook, or Excel, with automatic deduplication. On the email side, it supports personalized invitations, reminder emails, individual registration links, and pre-filled registration pages. After registration, confirmation emails can be sent automatically, with support for electronic admission codes and Passbook functionality. For on-site operations, it supports real-time registration status tracking, name badge printing, scanning electronic admission codes via a laptop, or checking attendees in from a participant list. After the event, participants can be directed by email to view photos, videos, and documents.

Pricing, Trial, and Deployment

The page clearly offers a free test account. Its commercial model supports either pay-per-event pricing or annual agreements. Pricing for a single event starts at 480 euros, including 50 registered participants and no fixed fees. However, this price is marked as being from 2015 and excludes VAT, so actual pricing should be confirmed with BRAINTRUST. In terms of deployment, EventMaker explicitly requires no installation and is managed via the internet, making it a typical cloud-based SaaS product.

Security, Integrations, and Support

For security, the page mentions SSL encryption and data backups, which can meet basic requirements for secure data transmission and loss prevention. However, it does not disclose higher-level compliance certifications such as GDPR or ISO. For integrations, it only clearly supports imports from CRM systems, Outlook, and Excel; there is no visible information about APIs or developer documentation. Support is one of its stronger points, with a telephone hotline, email support, and Customization services available.

Pros, Cons, and Who It Is For

Its strengths are a complete closed loop from event invitation to check-in, a low barrier to use, practical branded page and email capabilities, and support for low-frequency event purchasing on a per-event basis. Its weaknesses are that the publicly available information appears dated, and current pricing, permission management, API availability, and compliance details are not very transparent. It is better suited to marketing, PR, HR, and event operations teams at European companies, especially in German-speaking regions. Access from China is unknown, and the registration page uses Google reCAPTCHA, which may affect users in mainland China. For events targeting the local Chinese market, alternatives such as 活动行, 金数据, and 企业微信 may also be worth evaluating.