jandhlabs.com

What It Is

Jekyll + Hyde Labs is not a traditional SEO tool, but a performance-based advertising and retail growth agency for challenger brands in CPG. Its core promise is to help brands get into brick-and-mortar retail, increase sell-through in mass retail channels, and improve online performance through Amazon advertising. The site highlights services backed by 30+ years of CPG advertising experience and 8+ years of hands-on Amazon experience.

Core Capabilities and Data

Its services are built around two main tracks: the Retail Acceleration System™ for Getting Into Retail, covering brand positioning, operational and supply-chain readiness, retail growth strategy, partner networks, and buyer pitches; and the Mass Retail Growth System™ for Scaling In Retail, used to diagnose retail opportunities, build customer archetypes, map the path to purchase, execute omnichannel advertising, and scale with product, distribution, and retail data. Its Amazon services include Sponsored Products, Sponsored Brands, Sponsored Display, keyword and bid management, Listing and A+ content optimization. The site reports 200+ successful CPG products, over $5 billion in product sales, a 94% product success rate, and shows case metrics from brands such as Bob Evans and Botticelli.

Pricing and Support

For pricing, the site only states that it uses a performance-based or results-only model—meaning it “only makes money when clients make money.” It does not publicly disclose rates, minimum ad budgets, contract terms, or service packages. Support channels are limited, mainly consisting of meeting booking and contact options. The platform covers brick-and-mortar retail, Amazon Seller Central, and ad channels including Amazon, Google, Meta, and Microsoft.

Pros and Cons

Its strengths are a highly vertical focus and a clear understanding of CPG, retail buyers, and offline sell-through dynamics. Its methodology covers the full path from entering retail to scaling growth, and it can connect Amazon advertising with offline retail strategy. The drawbacks are limited transparency: pricing, delivery team, SLA, and qualification requirements are not clearly stated. It is also closer to a high-touch consulting and managed-operations service than a standardized SEO software product or self-serve ad tool, so it may not suit teams that only want plug-and-play software.

Best Fit and Access from China

Jekyll + Hyde Labs is better suited to CPG brands with mature products that are preparing to enter U.S. brick-and-mortar retail, or brands already listed in channels such as Walmart but seeing stalled growth. It is also relevant for consumer goods teams that lack in-house Amazon advertising expertise. Access from China cannot be determined from the main content, and payment methods are not disclosed. For Chinese brands focused on the domestic market, local Tmall, JD.com, or Douyin e-commerce operations partners may be a better fit. If the goal is U.S. retail and Amazon expansion, it can be considered as an option, but brands should first confirm collaboration costs, settlement methods, cross-border communication, and the fit of its local retail resources.