in-motion.co.jp

What It Is

株式会社 in Motion is a product marketing and promotion company based in Tokyo, Japan, founded in 2017. On its official website, it positions itself as a “planning shop” rather than a simple seller of ad inventory. Its focus is on creating buzzworthy, shareable marketing plans for entertainment-oriented products across gaming, sports, food and beverage, anime, entertainment, music, and related sectors.

Core Capabilities and Use Cases

Its services cover marketing strategy planning, KOL/influencer campaigns, PR and publicity design, SNS amplification, event production, web and creative production, game promotion, app development and operations production, character IP promotions, and sports sponsorship sales representation. For game companies, in Motion specifically mentions combined solutions such as YouTuber and TikToker PR campaigns, SNS buzz generation, website and creative assets, and event production. For projects that value community building, it also mentions using Discord and Twitter for user communication to help convert users into loyal fans.

Data Sources, Scale, and Case Studies

The official website does not disclose the total size of its creator network, advertising database, monitoring metrics, or ROI case studies, making it difficult to assess its scale from a data-capability perspective. What can be referenced is its publicly listed partners and case examples, including Sega, GungHo, Kodansha, KOEI TECMO, Yoshimoto Kogyo, and Urawa Red Diamonds. It also showcases work such as Fist of the North Star LEGENDS ReVIVE, Ragnarok Origin, football media partnership projects, and J.League sponsorship sales, suggesting that it has accumulated a certain level of resources within Japan’s gaming and entertainment circles.

Pricing and Support

The website does not publish packages, price lists, payment methods, or free trials, so it is clearly a project-based service with custom quotes after discussing requirements. In terms of support channels, inquiries are mainly handled through the contact form on the official website. Execution channels may include YouTube, TikTok, Twitter, Discord, web, offline events, and PR channels.

Pros and Cons

Its strengths are a clear vertical focus and solid experience in gaming and broader entertainment projects. It can integrate influencers, IP, SNS, events, PR, and other methods into cohesive communication plans, and its publicly listed client roster provides a degree of credibility. Its weaknesses are limited transparency and a lack of information on pricing, project timelines, team size, measurable results, and dedicated SEO capabilities. If a company needs rigorous performance attribution, an ad campaign dashboard, or global multilingual SEO services, the website content alone is not enough to prove those capabilities.

Who It’s For and Access from China

It is better suited to game companies, entertainment content brands, sports brands, and consumer brands looking to enter or deepen their presence in the Japanese market, especially teams that need creative communications, KOL partnerships, IP collaborations, or event-driven exposure. Access from mainland China cannot be confirmed from the text alone; payment methods and Chinese-language support are also not disclosed. If the campaign targets the Chinese market, it may also be necessary to evaluate local alternatives such as domestic MCNs, social media marketing agencies, game publishing marketing companies, or Xiaohongshu/Douyin/Bilibili service providers.