improvedesign.nl

What It Is

Improve Design is a lead generation and conversion optimization service provider based in the Netherlands, focused on service-based businesses. It is not a general-purpose SaaS tool, but a marketing service in which the founder, Jeffrey, is directly involved in execution. Its focus is on helping inquiry-driven businesses such as installers, contractors, consultants, and real estate agents integrate their websites, funnels, and advertising into a lead generation system.

Core Capabilities

Its core offering is divided into two tracks. The first is conversion-focused websites, emphasizing custom design, conversion psychology, mobile speed, technical SEO foundations, CMS management, and lead follow-up integrations. The second is Meta Ads/Google Ads plus quiz funnels, generating leads through Facebook, Instagram, or search ads, and using questionnaire funnels to qualify those leads. The service also includes automated email follow-up, A/B testing for ads and landing pages, monthly reporting, and ongoing optimization. The website states that the company was founded in 2018, has completed 100+ projects, and reports results such as an average 127% increase in leads within 90 days and around €11 per qualified lead, though these figures mainly come from the company’s own website claims.

Pricing

Pricing combines project-based and monthly models. Conversion-focused websites start at around €2,500; the full advertising track, including campaign budget, starts at around €750/month. Before starting, the company offers a free growth scan, website audit, or intake session, followed by a custom quote. In terms of contracts, the agreement can be canceled monthly after the first three months, and the website emphasizes that there are no long-term contracts.

Pros and Cons

The advantages are its very focused positioning, making it suitable for local service businesses in the Netherlands; the website, funnel, and ads are handled by one provider, which can reduce coordination gaps between multiple vendors; and it provides monthly data reports focused on key metrics such as leads, CPL, and conversion rate. The downsides are limited pricing transparency, with only starting prices disclosed; the team appears to be relatively small, which may limit capacity, and the site also notes limited availability in certain months; meanwhile, its case study data lacks external verification, making it less suitable for teams that need global, multi-market advertising or standardized self-serve software.

Who It’s For and Access from China

It is best suited for small and medium-sized service companies operating in the Netherlands that need a steady flow of inquiries, especially businesses dealing with wasted ad spend, non-converting websites, or fragmented supplier setups. It is not suitable for e-commerce businesses, startups, or users who only want to buy an SEO tool. Access from mainland China is not mentioned in the original content, so its availability is unknown.