immo.estate

Product Positioning

Immo Estate is a lead discovery and management SaaS platform developed by Propenda specifically for the Belgian real estate market. It is designed to help real estate agencies and agents improve the efficiency of client acquisition.

Core Dimension Analysis

• Core Function Modules: The platform offers advanced search filters based on price, online status, and postal code, and supports lead-stage management. Its standout feature is a flexible crawling mechanism that can monitor specific websites and even competitors. It also provides SMS follow-up capabilities ranging from manual to fully automated, ensuring leads are not lost.
• Team Collaboration and Permissions: The system includes three roles: super user, administrator, and salesperson. Data visibility is divided by postal code, so salespeople can only view leads in the areas they are responsible for, balancing team collaboration with data isolation.
• Data Security and Compliance: Security standards are extremely high, using an architecture with independent databases and separate codebases, along with HTTPS, API authentication, and daily backups. In terms of compliance, it strictly follows AVG (GDPR); once a property listing is taken offline, it is archived and processing stops, protecting privacy.
• API and Integrations: Supports CSV/Excel export. The Bedrijf plan and above provide API access and advertising platform export, while the Advanced plan further supports deep CRM integrations.

Plans and Pricing

A 14-day free trial is available. The Starter plan costs €45/month (1 user, manual follow-up); the Bedrijf plan costs €95/month (10 users, partial automation + API); the Advanced plan requires custom pricing (unlimited users, full automation + CRM + custom development). Exclusive postal codes require an additional fee.

Pros and Cons

Pros: Separate codebase and database provide extremely high security; automated follow-up and custom crawlers greatly improve efficiency; strong GDPR compliance.
Cons: Closely tied to the Belgian market, with a narrow scope of use; core automation and API features are limited to higher-tier plans; exclusive postal codes cost extra.

Who It’s For

Independent agents, small and medium-sized real estate agencies, and large franchise organizations in Belgium looking for digital lead generation and deeper customization.

Access from China

Unknown. As a localized Belgian SaaS, it has no practical use case for domestic Chinese companies unless they have business operations in Belgium.