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ID24 is second-screen software for physical retail locations, developed in Sweden. According to its website, the company has been serving this field since 2009, with deployments across more than 20 countries. Its core idea is to turn the few seconds customers spend waiting at the checkout into a data-collection and engagement touchpoint. Customers can enter their email address, phone number, membership details, consent permissions, feedback, and more on a touchscreen or tablet next to the POS, helping increase the linkage between transactions and member profiles while improving CRM and customer-operations data quality.
In terms of functionality, ID24 is clearly aimed at large-scale offline scenarios such as retail and hospitality. Key modules include member registration, cardless member identification, digital receipts, e-signatures, real-time email validation, app download promotion, digital coupons, POS surveys, customer feedback, digital signage content management, touchscreen-optimized forms, hardware lockdown, inventory display, and operational status monitoring.
The website emphasizes an API-first architecture and says ID24 can integrate with most CRM/POS solutions. It has also worked with major POS vendors. In addition, it supports automatic customer-profile autofill from public and third-party databases. On the hardware side, it can run on POS terminals, ID24 devices, and Apple/Samsung/Windows tablets. Connectivity can be via LAN or Wi-Fi, and the overall solution is cloud-based.
The website does not disclose specific package pricing. It only mentions that 2026 pricing can be viewed, and that some add-on modules will increase the total solution cost. Based on references to consulting services, integrations, and different hardware configurations, ID24 looks more like an enterprise project-based purchase than a standardized self-service SaaS product. The website says its Dual Display solution can be used for a quick pilot without POS integration, but it does not clarify whether a free trial is available.
Its strengths are a clear scenario focus, a broad module set, deployment experience across multiple countries and verticals, and strong attention to GDPR, consent capture, and data quality. For large chains, it can turn the store front desk into a CRM data-entry point while reducing manual input by staff.
The drawbacks are that key information is limited, including pricing, implementation timelines, permission management, service SLAs, and public API documentation. Its employee onboarding solution is also described only at a conceptual level, with limited case studies and detail.
ID24 is best suited to medium and large retailers, pharmacies, grocery chains, fashion brands, and hospitality companies with many physical locations, existing CRM/POS systems, and a desire to improve member registration rates and digital touchpoints. It may be too heavy for small merchants or teams that only need basic POS-based membership marketing.
Access from China is unknown. The website does not provide Chinese language support, local payment options, or information about China-compliant deployment. Domestic alternatives to watch include Youzan, Weimob, Keruyun, the SUNMI ecosystem, Yinbao, and 2Dfire, among other retail digitalization solutions.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on id24.com official site.
id24.com is an United Kingdom SaaS provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach id24.com directly.