howedid.com

What It Is

HoWeDid is a customer satisfaction and online reputation management tool for marketing and SEO use cases. Its core goal is to help businesses turn satisfied customers into public positive reviews, while enabling communication and remediation before dissatisfied customers post negative reviews. The page states that it is used by more than 5,000 businesses, positioning it as a reputation growth tool for local businesses and SMBs.

Core Features and Use Cases

The product workflow is straightforward: sign up, upload customers, send invitations, and generate authentic reviews. HoWeDid can reach customers via SMS and/or email, guiding satisfied customers to leave reviews and improve a brand’s online image. For dissatisfied customers, it encourages businesses to listen to feedback, resolve issues, and rebuild trust. The tool also provides review funnel templates, making it easier to design a customer review process, and it can also be used to send offers and promotional messages.

Data, Platforms, and Integrations

The page only discloses that it is “used by more than 5,000 businesses.” It does not specify the sources of review data, which review platforms are supported, or whether it integrates with Google Business Profile, Facebook, Yelp, CRM, POS, or email marketing systems. In terms of supported channels, SMS and email are clearly available. The desktop version is usable, while the mobile app is marked as still under development and improvement, so its maturity for mobile scenarios should be evaluated with caution.

Pricing and Free Trial

HoWeDid clearly offers free registration/a free trial and states that no credit card is required. It also emphasizes that there are no long-term contracts or commitments. Unfortunately, the captured page does not show specific plans, pricing, usage limits, SMS fees, or enterprise terms, so it is not possible to assess the long-term cost of use. Its value for money appears friendly at first glance, but it will still depend on later quotes and customer outreach costs.

Pros, Cons, and Who It’s For

Its strengths are a clear onboarding path, focus on real business pain points, and coverage of both “boosting positive reviews” and “recovering from negative feedback.” It is relatively friendly for small teams without dedicated reputation management staff. The downside is that public information is incomplete: pricing, integrations, platform coverage, and mobile capabilities are all opaque. It is better suited to restaurants, healthcare providers, home services, repair services, retail stores, and other businesses that rely on local reviews to drive conversions.

Access from China and Alternatives

Access from mainland China is unknown, and payment methods are not disclosed. If your target customers are mainly on domestic platforms such as 大众点评, 美团, 小红书, or within the WeChat ecosystem, HoWeDid’s overseas-review-oriented capabilities may not be the best fit. Alternatives to compare include Birdeye, Podium, Trustpilot, and ReviewTrackers; in China, businesses may also consider 企业微信/SCRM and merchant tools from local lifestyle platforms.