Horsemanager is a web-based business management system developed by JEB AB for equine operations. It covers workflows such as horse care, boarding, training, breeding, documentation for artificial insemination stations, invoicing, and payment reconciliation. It is more like a Sweden-focused ERP system for horse farms than a general-purpose CRM or project management tool. System accounts are referred to as βgΓ₯rd/farm,β and data is stored in the cloud, specifically on servers in the Hisingen data center in Gothenburg.
Based on publicly available information, the core modules include free basic features, the Semin artificial insemination module, and the Hovslageri farrier module. The free tier can handle boarding, training, breeding, and invoicing. The Semin module covers documentation required for EU artificial insemination stations. The farrier module supports record management and invoicing. Finance is one of its strengths: it supports Bankgirot Inbetalningar, automatic OCR reconciliation, and exporting SIE files to accounting systems. On the login side, the site shows employee/customer login and BankID, but it does not disclose granular permissions, approval workflows, or collaboration features. There is also no visible information about API access or developer support.
Most of Horsemanagerβs basic features are free. The Semin module costs SEK 10,000 per year and can be tried free for one quarter. The Hovslageri module costs SEK 5,000 per year and includes Bankgirot Inbetalningar. If the free version or the Semin module uses Bankgirot Inbetalningar separately, the cost is SEK 2,000 per year. All prices are subject to an additional 25% VAT, with a 20-day payment term, no lock-in period, and quarterly billing. The riding school module page states that it was closed on 2022-12-31, so it should not be treated as a key selection factor anymore.
The advantages are strong industry fit, free basic functionality, and mature workflows for Swedish bank payments and accounting exports. It is especially suitable for Swedish boarding stables, training stables, stud farms/artificial insemination stations, and farriers. The drawbacks are that the product language, payment capabilities, and banking features are clearly centered on the Swedish market. There is no clear information about an open API, mobile apps, international payments, permission models, or compliance certifications. No self-hosted option is offered either.
The crawled text does not provide information about access speed from mainland China, ICP filing, payment options, or local support, so China access should be considered unknown. For Chinese users, Bankgirot, BankID, Payson, and the Swedish VAT system have limited practical value. For domestic equestrian clubs or farms in China, a more realistic approach would be to use local equestrian/farm management software, or combine DingTalk or WeCom with finance and inventory/ERP SaaS tools as an alternative.
β This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on horsemanager.se official site.
horsemanager.se is an Sweden SaaS Tools provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach horsemanager.se directly.