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新安信科技（深圳）有限公司 provides products and services around AI + RFID blockchain traceability. It is positioned to help companies in prepackaged food, alcoholic beverages, tea, edible agricultural products, consumer electronics, artworks, premium goods, and other sectors build safety traceability systems for key products. Its official website highlights that it is a Huawei Cloud blockchain product-traceability solution partner, that its software has passed Huawei Kunpeng technical certification, and that its offerings comply with national traceability policies and standards.
Based on the website copy, the offering appears to be more of an industry solution than a purely standardized SaaS product. Core modules include an AI + RFID blockchain traceability system, blockchain traceability labels, RFID/NFC electronic tags, QR-code anti-counterfeiting traceability and anti-channel-conflict features, end-to-end traceability data collection, mini-program marketing, scan-to-win red packet campaigns, private-domain traffic acquisition, big-screen data visualization, scan data analytics, and order and marketing analysis. Its value lies in combining “item identity, on-chain traceability, anti-counterfeiting and anti-diversion, consumer scan interaction, and business data display” into one solution, making it suitable for brands that need both product distribution tracking and end-customer marketing.
The official website does not disclose plans, pricing, billing by code volume/tag volume/store count/feature module, or any clear free trial or demo entry point. The text mentions “free unlimited QR codes,” “standard edition delivered immediately,” “fast secondary development,” and “customizable features on demand,” suggesting a model that combines a standard product with project-based delivery. Before purchasing, buyers should clarify software licensing, label costs, cloud resources, on-chain fees, operations and maintenance fees, and secondary development costs.
Its strengths are broad coverage across the traceability chain, support for multiple carriers such as RFID, NFC, and QR codes, and the combination of blockchain, AI, Huawei Cloud private cloud, and managed operations services. It is a good fit for companies under pressure to meet policy compliance requirements and build traceability systems. The downside is that public information is not very transparent: it does not explain the permission system, API openness, integration with third-party ERP/MES/WMS/e-commerce platforms, data security mechanisms, or service SLA. Typical customer references also lack concrete case details.
It is best suited to companies in food, alcohol, tea, agricultural products, and premium goods, for use cases such as anti-counterfeiting traceability, anti-channel-conflict management, scan-based marketing, and regulatory traceability. The website is the official site of a Chinese company and should generally be directly accessible from mainland China. Payment methods are not disclosed, and business quotation is likely required. Companies that prefer the ecosystem of major cloud providers may also compare alternatives such as AntChain, Tencent Cloud blockchain traceability, JD Zhizhen Chain, and Huawei Cloud Blockchain Service.
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