heymail.com

What is it

Heymail is a German advertising postcard marketing platform. Its core function is to enable businesses to design, personalize, print, and mail physical postcards online. It emphasizes the tactile feel of postcards, their high open rates, and longer retention time, which can be used to boost sales and brand loyalty. It also notes that, under certain conditions, advertising mailings to existing customers can be DSGVO-compliant.

Core Features & Data

The platform provides a web editor where you can upload images or ready-made designs, and insert variables such as salutations, discount codes, prices, URLs, and QR codes into each postcard. Recipients and personalized fields can be imported from Excel, CSV, or other data sources, and design files support common formats like PDF, PNG, and JPG. Heymail checks address completeness and allows you to preview the exact look each recipient will receive before mailing. The paper used is 350 g/m² and is labeled as FSC-certified.

Automation & Integration

In addition to web operations, Heymail offers an API to integrate physical postcard mailing into CRM, e-commerce triggers, lifecycle marketing, or custom marketing tools. The API supports single or batch sending, with up to 10,000 postcards per request; it supports templates, variable content, previews, Test Keys, and Live Keys. It's worth noting that API access requires application and activation per account and is not entirely self-service.

Pricing & Payment

The Heymail platform is free to use with no software subscription fees; you only pay for production and postage when ordering a mailing campaign. Standard DIN-A6 postcards start at 0.57 EUR/card, DIN-Lang at 0.59 EUR/card, and Maxi at 0.63 EUR/card. Prices include printing and mailing but exclude VAT. Standard postage applies for 1-499 cards; starting from 500 cards, Deutsche Post DIALOGPOST EASY rates apply; and from 5,000 cards, DIALOGPOST rates apply. Payment supports PayPal, SEPA Direct Debit, Visa, and Mastercard.

Pros, Cons & Who It's For

Pros include a minimum order quantity as low as 1 card, an end-to-end workflow, support for variable personalization, and API automation. It is well-suited for customer win-backs, coupons, post-order triggered cards, and offline brand reach. Cons are that the interface is primarily in German, API access requires an application, and public information lacks SLA, permission management, or detailed enterprise security explanations. It is best suited for SMEs, CRM teams, and e-commerce operations running direct mail marketing in Germany and Europe.

Access from China & Alternatives

The source text provides no information regarding access from mainland China, ICP filing, or local payment options, so its accessibility from China remains unknown. If Chinese teams want to send postcards to European customers, they need to evaluate cross-border payments, EUR settlement, international mailing times, and the operational cost of using a German-language interface. If primarily serving Chinese recipients, consider local printing and mailing services, postal direct mail solutions, or combining domestic CRM/marketing automation tools with offline printing vendors.