heyitszai.com

What It Is

Hey It's Zai is a personal portfolio website for a designer/art director, centered on New York–based designer Zai. According to the site, she has more than 10 years of experience in the creative industry, with a background spanning brand development, 360 integrated marketing campaigns, editorial design, and an interest in and hands-on practice with UI/UX. She also appears to have some capability in marketing CTA copywriting.

Core Capabilities

Based on the site copy, her services lean more toward a combination of creative strategy and visual design rather than a standardized online design tool. The showcased work previews include areas such as Brand Development, South, 360 Campaign, Hendrick's, and UI/UX Design. Client testimonials emphasize her ability to understand client needs, design based on research, and respond to complex briefs with careful design control—qualities that are especially important for brand and marketing projects. In terms of tools, she is familiar with Adobe Creative Cloud, including Illustrator, InDesign, Photoshop, XD, After Effects, and Acrobat, and also uses PowerPoint, Word, Excel, Outlook, Teams, and Keynote, suggesting she can adapt to branding, presentation, collaboration, and delivery workflows.

Pricing and Rights

The site does not disclose pricing methods, packages, hourly or project-based billing, payment methods, delivery timelines, or terms regarding copyright, licensing scope, or commercial usage. If you are considering working with her, you should confirm budget, milestones, revision rounds, source file delivery, and ownership of rights during the initial contact stage.

Pros and Cons

The strengths are her long experience, coverage across branding, integrated marketing, editorial design, and UI/UX, and client feedback that reflects a research-driven approach, empathy, and the ability to simplify complex problems. The downside is that the website provides relatively limited written information, and the case studies are only shown as previews. It lacks full project context, goals, process, outcome metrics, and a more systematic explanation of services, which may make it harder for buyers to evaluate ROI.

Who It’s For

Best suited for startups, brands, marketing teams, and creative agencies looking for an independent art director, brand designer, or creative design support—especially for projects that need to connect brand visuals, campaign ideas, and business communication.

Access from China

The site copy does not include information about access from mainland China, ICP filing, CDN usage, or localization. Actual accessibility cannot be determined, so it is marked as unknown.