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What It Is

Lendigo is a POS financing platform for merchants, helping them offer installment or loan options to customers at checkout or during the sales process. It emphasizes that it is a fintech platform, not a lender: it does not extend credit, make underwriting decisions, or originate loans. Actual loan terms and approvals are determined by third-party lending partners.

Core Capabilities

Its core model is “one application + a multi-lender network.” Customers submit a single application through a merchant link, and the system automatically routes it to lenders across different tiers, including prime, near-prime, and subprime, covering a broader credit spectrum. The site claims approval rates can exceed 85% in key industries, with decision times under 60 seconds. On the risk-control side, Lendigo AI provides real-time credit matching, risk assessment, approval optimization, intelligent waterfall routing, and fraud/anomaly detection. For integration, it supports API, iframe, and white-label portals, along with a dashboard, reporting, onboarding training, and 24/7 technical and merchant support.

Pricing and Settlement

Public pricing includes Standard at $119/month, Start at $0 for the first 6 months, and Professional at $199/month. All plans list API Access and Custom Waterfall. Merchant Direct Tiers also disclose an Application Fee ranging from 0% to 15% of the funded amount, adjustable via filters. For funding, once a loan is approved, funds are typically paid directly to the merchant within 3–5 business days. The site does not disclose key costs such as loan APR, specific merchant subsidies, refund fees, or chargeback fees.

Pros and Cons

The main advantage is access to multiple lenders through a single integration, making it suitable for high-ticket service providers that want to improve conversion. AI waterfall routing and full-credit-spectrum coverage may also help increase approval rates. API, iframe, and white-label portal options make it relatively flexible to embed into sales workflows. The limitations are that regulatory licensing, supported countries/regions, and the lender list are not clearly stated; the 0%–15% application-fee range is wide, so actual costs require confirmation with sales; and some tiers require a business license, physical business location, website, customer reviews, and BBB rating, which may not suit early-stage or online-only merchants.

Best Fit and Access from China

Lendigo is best suited for merchants that need to offer consumer financing for high-value services, such as auto repair, HVAC, dental/medical services, and contractors. It may also be useful for lenders seeking high-intent leads. The provided text does not mention access from China, so this is considered unknown. If it is to be used by Chinese merchants or consumers, key points to verify include support for Chinese entities, local regulatory compliance, fund settlement, and alternatives such as Affirm, Klarna, Afterpay, and PayPal Pay Later.