guardyourname.com

What It Is

GuardYourName is a domain and brand protection service operated by Avida LLC. Its core focus is not being a general low-cost registrar, but helping brand owners discover and register typo, alternative-extension, or related domains that scammers could use for impersonation. Domains are actually registered through OpenSRS or Namecheap, with the user as the registrant and the platform acting as a reseller.

Core Features

The service includes domain registration, brand protection bundles, basic redirect / Cover Page hosting, and DNS record-level management when domains point to its nameservers. The site emphasizes that after entering a brand name, it shows related domains that fraudsters commonly register, allowing users to selectively secure them. Each domain includes WHOIS privacy, and the platform recommends enabling free TOTP or passkey two-factor authentication. On privacy, it also states that it only uses cookies required for login and the shopping cart, with no analytics, advertising, or tracking.

Pricing and Renewals

Prices are shown in USD at checkout, but the main content does not list specific TLDs or per-domain pricing. Buying protection for more than 5 domains can save 15%. Some TLDs or domains may be premium, with pricing above the baseline, but this is disclosed before checkout. Renewal prices may differ from the first-year price and are based on the registrar’s current rate plus the platform’s standard markup. Subscription and hosting-type services renew automatically by default, with an email reminder sent 7 days before billing. Once a domain has been processed by the registrar, it is generally non-refundable.

Pros and Cons

The main advantages are its focused use case, suitability for defensive registrations, included WHOIS privacy, and a clearly stated policy of charging no domain transfer-out fee. There is also a discount for bulk protection. The drawbacks are that public information is not very complete: it does not disclose a TLD list, specific registration/renewal prices, payment methods, or any visible transfer-in policy. Support appears to be mainly via [email protected], and service availability is not guaranteed to be uninterrupted.

Who It’s For and Access from China

GuardYourName is better suited to SMBs, startups, personal brands, or teams that want to reduce phishing and impersonation risks by quickly securing similar domains and setting up basic redirects. For users in China, the main content does not provide information on network accessibility, RMB payments, or local invoices, so access status should be considered unknown. If domestic access, ICP filing ecosystem support, and local payments matter more, Alibaba Cloud and Tencent Cloud DNSPod are worth comparing. If low international pricing and full registrar features are the priority, consider comparing Cloudflare Registrar, Namecheap, Porkbun, and similar providers.