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Grupie is a white-label wedding suite and lead-generation travel CRM built for travel agencies. It brings wedding tools such as travel gift registries, Save the Date pages, RSVP, surveys, galleries, music, and guest messages under the agency’s own brand. As guests send gifts, confirm attendance, upload photos, or answer questionnaires, they naturally leave their name, email, phone number, and travel preferences, which can then be converted into marketable contacts.
The product is not just about capturing leads through forms. Its value lies in creating a closed loop around the wedding lifecycle: engagement, capture, segmentation, communication, and sales. Lead CRM organizes contacts by destination interest, travel dates, spending power, traveler profile, and relationship to the couple. On the sales side, it offers segmented email campaigns, personalized messages, destination/date-based quotes, open and click tracking, and WhatsApp sharing. The platform supports full white-labeling, including domain, language, catalog, and currency, and emphasizes a no-code, cloud-native, multi-tenant architecture.
Grupie offers three tiers: Free, Premium, and Platinum. The Free plan has no monthly fee and includes the white-label platform, unlimited wedding registries, payment and wallet management, and basic support, making it suitable for trial use. Premium uses a fixed fee plus per-captured-contact pricing, and adds contact CRM, analytics dashboards, CRM/ERP integrations, priority support, and new features. Platinum is based on a custom agreement and includes an SLA, custom development, a dedicated account manager, on-site training, multiple instances, and multiple brands. The page does not disclose specific pricing.
Payments and wallets are powered by Lemonway SAS. The page mentions PSD2, KYC/AML, GDPR, isolated multi-tenancy, partner-separated data, and OAuth2/SSO. On the technical side, it is described as API-first, event-driven, and cloud-native, with support for CRM/ERP integrations, but it does not list specific systems or provide public API documentation. For support, the free version includes basic support, Premium includes dedicated priority support, and Platinum includes an SLA and account manager.
Its strengths are a clearly defined vertical use case, the ability to turn wedding guest traffic into travel leads, and relatively complete white-label and payment capabilities. The free plan also lowers the barrier to testing. Its limitations are that the use case is relatively narrow, mainly fitting wedding travel, honeymoons, and destination wedding businesses. Pricing is not transparent, and its commercial traction still appears to show around 15 agencies, so maturity needs to be validated.
The page does not provide information on access from China, Chinese language support, local payments, WeChat, or WeCom integrations, so its accessibility status is unknown. For the China market, key checks should include network reachability, cross-border payments, data compliance, and compatibility with the WeChat ecosystem. Alternatives could include general-purpose CRMs such as HubSpot, Zoho CRM, and Salesforce, or a combination of China-based SCRM tools, WeCom, mini programs, and travel agency business systems.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on grupie.com official site.
grupie.com is an Unknown Travel provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach grupie.com directly.