grupanatemat.pl

What It Is

Grupa naTemat is an independent Polish online publishing group founded in 2012, positioned as an “internetowy wydawca 360” — an online publisher that extends from media publishing into 360° brand communication services. It operates six media and brand properties across different topics, including naTemat, INNPoland, mama:Du, ASZ:dziennik, dadHERO, and BRID. Its core value lies in using its own content and reader relationships to help brands carry out marketing campaigns.

Core Capabilities

Based on the main content, it is not an SEO software tool in the traditional sense, but rather a media-based integrated marketing service provider. Its services include programmatic and direct advertising, brief-based custom advertising campaigns, native content, long-term promotional projects, corporate interviews, CSR communications, employer branding, video production, photography, conferences and workshops, as well as journalist communication training and crisis communication consulting. Its execution workflow covers concept development, production, editing, and distribution, making it suitable for brands that need bundled content and media resources.

Data and Reach

The website discloses monthly unique user figures for some of its media properties: around 10 million UUs for naTemat, around 2.9 million UUs for INNPoland, around 3.6 million UUs for mama:Du, and around 1.5 million UUs for ASZ:dziennik. These figures suggest that it has a certain level of reach within the Polish-language online media landscape. However, the main content does not specify the measurement methodology, time period, or third-party verification source, so advertisers should still request a media kit and case data when evaluating campaign performance.

Pricing and Cooperation

The page does not publicly list packages, CPM, CPC, native article pricing, or video production fees. Instead, it directs clients to send a brief and get in touch by email or phone. This indicates that it uses a custom quotation model, leaning more toward project-based cooperation combined with media buying rather than self-service SaaS subscriptions.

Pros and Cons

The advantages are its clearly defined media network and diverse service formats, allowing content creativity, production, and distribution to be handled within the same team. It has practical value for brands looking to enter the local Polish public discourse. The drawbacks are limited transparency, with a lack of pricing, ad specification details, performance case studies, data dashboards, and technical integration information. It is not a good fit for teams focused on SEO ranking monitoring, keyword research, or backlink analysis.

Who It’s For and Access from China

It is better suited for brands targeting the Polish market, PR agencies, marketing departments, employer branding teams, and companies that need local media exposure. Access from China cannot be determined from the main content and should be marked as unknown. If pursuing actual cooperation, it is recommended to first test the accessibility of the website, videos, and email communication.