growyourselfacademy.com

What It Is

Grow Yourself Academy is a leadership training platform founded by Jerry Ervin. Its core product is the Maker to Multiplier™ system. The system is designed to address the pain point of high-performing individual contributors being promoted into management without a structured leadership framework. Its goal is to help managers stop doing everything themselves and instead amplify results through teams, systems, and habits.

Core Dimensions

• Course Focus and System: Focused on management training and leadership development. The system includes five progressive programs: Manager Mastery for managing teams, Executive Time Mastery for managing time, Delegation Mastery for delegation, Leadership Mastery for developing leaders, and Force Multiplier for building systems. Together, they cover 45 behavioral shifts along with supporting tools.
• Delivery Format and Certification: Individuals can purchase courses directly, while customized corporate team training is also available in virtual, in-person, or hybrid formats. In addition, the platform offers a certification pathway for external coaches, HR professionals, and trainers, allowing them to deliver the system.
• Best For: New and growing managers, corporate teams that need a shared leadership language, and coaches or trainers seeking certification credentials.

Pricing

Specific pricing is not publicly disclosed. Individual courses can be purchased directly, while corporate training and team plans require submitting a form via email for a customized quote. Overall pricing transparency is relatively low.

Pros and Cons

Pros: Accurately targets a common pain point, with a clear progression path from managing people to building systems; emphasizes practical tools that can be used “on Monday”; provides tools and assessments; supports customized implementation for enterprise clients; offers coach certification, creating room for ecosystem expansion.
Cons: Pricing is highly opaque; advanced courses such as Leadership Mastery and Force Multiplier are currently only available through waitlist or early-bird application and are not fully open yet; lacks concrete student case studies or data-backed outcomes.

Who It’s For

Best suited for newly promoted managers who were elevated because of strong execution skills but now find themselves stuck doing everything personally. It is also a good fit for HR teams or business owners who want to establish a shared leadership language and practical tools for their management teams. External trainers can also use the certification program to adopt it as a delivery tool.

Access in China

Unknown. The source text does not provide information about network access restrictions, so actual testing is required.