gravitiq.com

What It Is

Gravitiq is an ecommerce brand acquisition and growth operator registered in Delaware, USA, focusing on health, wellness, beauty, supplements, and related consumer brands. It is not a typical store-building tool or marketplace onboarding service. Instead, it creates value by acquiring brands, taking over operations, and scaling them into omnichannel businesses. According to its website, Gravitiq owns 12+ brands, operates across 10+ countries, reaches 10,000+ retail locations, and has received $80M+ in capital backing.

Core Capabilities and Category Focus

Gravitiq’s core strength is “post-acquisition growth.” Its team covers supply chain, regulatory affairs, clinical expertise, product development, data, finance, brand management, and international expansion, with particular emphasis on the medical, clinical, and compliance judgment required in health and beauty categories. In terms of channels, it does not rely only on marketplaces such as Amazon; it also mentions TikTok Shop, social commerce, retail, and wholesale. This makes it more suitable for brands that already have product reputation and want to move beyond a single ecommerce channel.

Pricing and Deal Structure

The website does not publish commissions, service fees, or fixed valuation multiples. Valuations are based on factors such as annual profit, growth potential, and market trends, with customized offers provided. Sellers can choose a full exit with a larger one-time payment, or a profit-share structure that allows them to continue participating in the brand’s growth after the sale. The overall process includes an initial consultation, due diligence, offer agreement, handover, and payment, typically completed within 30-45 days if the required materials are well prepared.

Pros and Cons

The advantages are strong capital backing, a clear long-term holding approach, and multichannel operating experience from Amazon to offline retail. For highly regulated categories such as health and beauty, its medical background and regulatory capabilities are valuable strengths. Gravitiq also states that it respects a brand’s existing identity and creative direction. The limitations are that disclosure is not very transparent: it does not list valuation ranges, payment methods, or fee structures. Its service is essentially an acquisition model, so it is not suitable for sellers who only want software, outsourced operations, or short-term financing. A 100% ownership acquisition also means the founder’s control will be significantly reduced.

Who It’s For and Access from China

Gravitiq is better suited to cross-border ecommerce sellers in health, beauty, and wellness categories that already have stable sales, brand equity, and growth potential—especially those preparing for an exit or hoping to use a professional team to enter retail, wholesale, and international markets. The website does not specify access from China, Chinese-language support, local payment options, or tax arrangements, so sellers should contact the company directly to confirm. If a Chinese seller only needs operational tools or marketplace onboarding, Amazon ecosystem tools or agency operation services may be more appropriate. If the goal is to sell the brand, Gravitiq can be compared with brand acquirers such as Perch, Thrasio, SellerX, Razor Group, and OpenStore.