glocalities.com

What It Is

Glocalities is an international market research and marketing consultancy based in Amsterdam, the Netherlands. It provides research- and values-based global audience insights. It is not a typical SEO ranking tool or ad-buying platform; instead, it is a strategic insight solution for brand, communications, innovation, sustainability, and market research teams, helping companies understand the values, psychographics, lifestyles, and trends behind consumer behavior.

Core Features and Data

Its core products include the Glocalities Insights Platform and the World of Glocalities App. The platform can be used for target audience identification, psychographic segmentation, Persona development, brand positioning, narrative and tone-of-voice optimization, cross-cultural communication, new product development, and sustainability strategy. According to the site, its values research database covers 63 countries and 450,000 completed surveys; Glocalities Compass provides 12 types of research tools, with analysis based on more than 2,500 data points. The App is a web-based tool that, after each target audience selection, outputs on average more than 120 factual differentiating characteristics, covering dimensions such as values segments, trends, archetypes, lifestyles, persuasion methods, brand and media consumption, charity, sustainability, and politics.

Pricing and Support

The website does not disclose specific pricing, plans, subscription periods, or seat-based models. It only shows that users can request a Free Demo and contact the company to discuss in-depth research, custom research, strategic workshops, product development workshops, partnership workshops, campaign development, Persona development, and application training. Support channels mainly include website contact, phone, and offline/consulting-style services. Its information security management system statement says it follows the ISO 27001 standard, which is a plus for enterprise customers.

Pros and Cons

Its strengths are its broad global research coverage and its combination of values, psychology, cross-cultural research, and marketing practice. It is well suited to multinational brand growth, market entry, and communications strategy. Compared with purely demographic data, it helps explain “why consumers take action.” The downsides are that pricing is not transparent, technical integration information is missing, and there is no clear explanation of connections with CRM, BI, ad platforms, or SEO toolchains. It is also more focused on insights and consulting, so it is not suitable for teams that want to directly handle keyword rankings, on-site SEO audits, or advertising automation.

Best Fit and Access from China

It is better suited to mid-to-large brands, international organizations, consulting firms, market research departments, and teams that need global localization strategies. The main site does not specify access from China, Chinese localization, or payment methods. Before purchasing, it is advisable to test connectivity to the website and App, and confirm contract, invoice, payment, and data compliance requirements. For alternatives, consider comparing Kantar, YouGov, GWI, Ipsos, NielsenIQ, or Statista Consumer Insights.