globetrender.com

What It Is

Globetrender is a trend forecasting agency and online magazine focused on “the future of travel,” positioning itself as a leading global travel trend forecasting agency. It is not a traditional OTA or travel booking site. Instead, it is a platform that provides strategic foresight, trend research, and industry insights for teams in travel, hospitality, aviation, luxury travel, destination marketing, and travel PR.

Core Features

The site’s content falls into two main categories. The first is open-access magazine content covering travel-related areas such as Hotels, Aviation, World, Oceans, Space, Tech, Wellness, and Dining. The second is professional-facing services, including trend reports, subscriptions, workshops, podcasts, public speaking, and bespoke consulting. Its reports are often produced in collaboration with brands such as Accor, Amadeus, Hilton, Intrepid Travel, and Audley, with topics spanning 2026 travel trends, luxury travel, business travel, regenerative tourism, experiential travel, and more.

Pricing

The pricing structure is somewhat mixed. The free tier includes weekly Innovation Briefings email newsletters, as well as some public reports priced at £0. Professional subscriptions are listed as starting from £350 per year, delivered twice monthly and aimed at industry professionals. Bespoke reports, strategic consulting, workshops, corporate retreats, and public speaking do not have fixed public pricing and typically require contacting the company for a quote.

Pros and Cons

Its main strength is its highly vertical focus: Globetrender has long tracked behavioral shifts, consumer psychology, and product innovation in the travel industry. The content is more than a digest of news; it also includes trend naming, case studies, and a brand strategy perspective. It is useful for annual planning, PR topic development, destination marketing, and product innovation research. The limitation is that public content tends to be more insight-summary oriented, and full data, sample details, and methodology may not always be fully disclosed. Some reports are created through brand collaborations, so readers should distinguish between research-based judgment and brand communication objectives. In addition, the site is primarily in English and offers limited localized coverage of the China market.

Who It’s For

Globetrender is best suited to travel groups, hotel brands, airlines, DMCs, travel technology companies, luxury travel advisors, destination management organizations, and travel PR or brand strategy teams. General travelers can also read it as a high-quality travel trends magazine, but the main value of a paid subscription lies in industry decision-making.

Access from China

In terms of site format, Globetrender appears to be a standard English-language information and consulting website, with no obvious features that must rely on restricted services. It should generally be directly accessible from mainland China, although the stability of email subscriptions, checkout, or some embedded resources may still depend on the local network environment.