Dimension scores are derived from public data and fields; weighted into the composite. Reference only.
Glific is an open-source WhatsApp communication platform built for NGOs and social-impact projects. Its core use case is large-scale two-way engagement: sending content, quizzes, reminders, or service information to students, parents, farmers, volunteers, and other groups, while collecting replies, grievances, and participation data. According to its materials, it has supported 100M+ messages, conversations with millions of beneficiaries, and adoption by a large number of NGOs.
Glific’s primary channel is WhatsApp IM, including 1:1 chatbots and automation for WhatsApp Groups. It offers a drag-and-drop flow builder, rule-based branching, personalized content, multilingual support, rich media such as images/video/audio/documents, and scheduled or recurring sends. Group automation can send scheduled messages, polls, and media, and track engagement, but it requires Maytapi as an additional component. SMS is currently not supported for sending from flows; voice can be integrated for IVR/call-related use cases through Exotel.
The platform supports integrations with APIs, webhooks, Google Sheets, BigQuery, Looker Studio, OpenAI/LLMs, voice tools, and third-party systems; backend capabilities are exposed through a GraphQL API. On compliance, it depends heavily on the WhatsApp Business Platform: phone numbers must meet WhatsApp requirements, outbound outreach requires prior opt-in, and collection of sensitive data is restricted. On the data side, it uses Google Cloud/BigQuery, and states that conversations are retained on Glific for a maximum of 3 months before being cleared.
The code is open source and can be self-hosted, but that requires a technical team and servers. For the hosted SaaS version, the text mentions a monthly fee of INR 7,500 + taxes, while the pricing page also lists a one-time setup fee of ₹15,000 + taxes / USD 200. WhatsApp costs are separate: Meta conversation fees are paid via Gupshup. For a 500-user pilot, typical WhatsApp monthly costs are around ₹5,000–₹7,000. Consulting services are billed hourly.
Its strengths are that it is highly tailored to NGOs: it does not charge per agent, makes all features available, and has strong community learning and support. It is well suited to education, health, agriculture, community governance, and similar programs. Its drawbacks are heavy dependence on WhatsApp, Gupshup, Meta verification, and external cloud services; non-Gupshup BSP setups may require customization. Multiple users also cannot edit flows simultaneously, and SMS capability is missing.
Because it relies heavily on WhatsApp/Meta services, access from mainland China should be considered blocked. It is not suitable for reaching the general public in mainland China. If the target audience is in China, local alternatives such as WeCom, WeChat Official Accounts/Mini Programs, SMS providers, and DingTalk should be prioritized.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on glific.org official site.
glific.org is an India Comms & Email provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Limited (proxy recommended). Click "Visit Official Site" to reach glific.org directly.