getproperly.com

What It Is

Properly is an operations management platform for vacation rentals, short-term rental hosts, and property management companies. Its core goal is to digitize post-checkout cleaning turnovers, quality inspections, service-provider coordination, and training workflows. It is not a general-purpose CRM or hotel PMS; instead, it focuses deeply on the high-frequency operational process of “turnover.” The company states that it serves 10,000+ hosts across 45+ countries.

Core Features and Integrations

Platform features include Autoscheduler, which can sync with booking calendars and handle cancellations and last-minute changes; Photo Checklists, which support unlimited templates and photo proof for remote cleaning quality checks; Marketplace, where users can find vetted cleaners or invite their own teams; and Skills & Training, which provides training and certification content. For integrations, Standard supports Airbnb and iCal, and claims to connect with 50+ platforms via iCal; Pro supports direct API integrations with Guesty, Hostaway, and 10+ PMS platforms. The platform is available on web, iOS, and Android, with offline support and push notifications for cleaners.

Pricing and Plans

SaaS Platform starts at $12.99/listing/month, with Standard as the basic plan. Pro costs $14.99/listing/month and adds API access and direct PMS connections. Real-Time Inspection costs $5 per inspection, with experts who have more than 5 years of experience using AI to review photos and flag issues before guest check-in. CoHosting is a managed operations service: pricing starts at $99/listing/month for property management companies, while individual owners pay 10% of revenue. The platform offers a 30-day free trial, requires no credit card, and can be canceled at any time.

Pros and Cons

Its strengths are its focused use case and complete workflow coverage, making it well suited to solving common short-term rental operations problems such as missed cleaning tasks, high communication overhead, and difficult remote quality checks. It also offers a tiered path from self-service tools to managed services. Limitations include the fact that advanced direct PMS integrations require Pro, while Real-Time Inspection and CoHosting increase the overall cost. The available text does not disclose details on role-based permissions, audit logs, data encryption, SOC 2/GDPR, or other security and compliance measures.

Best Fit and Access from China

Properly is best suited to overseas short-term rental hosts, multi-listing operators, and property management companies that want to reduce customer service and cleaning scheduling workload. Users in mainland China who manage Airbnb or overseas short-term rental properties may want to pay attention to its PMS compatibility. However, the reviewed text does not specify RMB payments, connectivity from within China, or local customer support. Since it uses Google Analytics and Intercom, the actual access experience may be affected by the local network environment. Comparable products include Guesty, Hostaway, Hospitable, OwnerRez, Lodgify, and domestic homestay management systems in China.