genu.im

What It Is

genu.im is a public proof platform for “marked products.” Its core value is enabling brands to bind each individual product unit to a verifiable digital record. Buyers, partners, procurement teams, or auditors can scan a code with a phone to view the proof result published by the brand, with no app installation or account required. It is important to note that genu.im is not a government service or an official verification authority. In the eAktsyz context, official status verification is still completed through Diia; genu.im functions only as a parallel brand-level layer.

Core Capabilities and Deployment

In terms of protection type, genu.im is closer to brand protection, anti-counterfeiting verification, and trusted product-record infrastructure than to traditional cybersecurity products such as firewalls, EDR, or WAF. The platform emphasizes unit-level serialization — “1 product = 1 record” — rather than simply directing QR codes to a generic landing page. Deployment mainly involves applying codes on the production line, binding product-level data, and allowing scans to open verification results. Available materials state that it is compatible with production lines and has already been used industrially on more than 25 million marked products in Ukraine.

Compliance, Management, and Integrations

The relationship between genu.im and eAktsyz is relatively clear: it can help companies prepare for mandatory marking and add a brand-proof experience on top of the mandatory code, but it does not replace Diia’s official check. Public materials do not disclose ISO, SOC, GDPR, or other compliance certifications, nor do they describe backend permissions, alerts, risk-control monitoring, audit logs, or reporting capabilities. On the integration side, the only confirmed points are support for production-line serialization and parallel operation with the Diia process; no information was found about APIs or integrations with ERP, MES, WMS, or security systems.

Pricing, Pros, and Cons

Pricing is not publicly available. The terms indicate that the public website is free, while brand management features require a separate agreement with genu.im. Its advantages are a short verification path, a low-friction scan experience, more trustworthy product-level records compared with ordinary QR codes, and proven large-scale deployment. The drawbacks are that the platform does not independently verify brand claims, so the accuracy of proof data is the responsibility of the publishing brand. In addition, there is limited information on pricing, SLA, security certifications, data governance, and interface capabilities, all of which require focused due diligence during procurement evaluation.

Who It Is For and Access from China

genu.im is suitable for manufacturers, agrochemical or consumer-goods brands, companies that need to respond to Ukraine’s eAktsyz requirements, and product companies that want procurement and audit personnel to verify authenticity quickly. If a company only needs domestic China one-item-one-code, anti-counterfeiting traceability, or electronic supervision codes, a local service provider may be a better fit. International alternatives include GS1 Digital Link, Scantrust, Certilogo, Systech, and others. Public information is insufficient to determine accessibility from China, and payment methods are also not disclosed. Before procurement, it is recommended to confirm network accessibility, contracting entity, payment method, and local compliance requirements.