gentlefarm.com

Website Positioning & Core Business

gentlefarm.com is the official website of the American non-profit public charity The Gentle Barn Foundation. The organization's core mission is to rescue animals that were originally scheduled for euthanasia due to old age, injury, illness, or trauma that made them unadoptable, providing them with permanent sanctuary and rehabilitation care. At the same time, the organization leverages its rescued animals to offer animal-assisted healing services for people who have experienced trauma or struggle with mental health issues, and also opens its sanctuary to the public for in-person visits and interactions.

Core Features & Pricing Model

The website supports institutional information disclosure, program introductions, donation processing, activity booking, and merchandise sales:

• It supports multiple forms of public charity donation, including general donations, animal sponsorship, hay donations, and more;
• It accepts bookings for Sunday visits, study tours, and private events, and offers featured paid healing programs such as cow cuddling therapy and equine therapy;
• Its official store sells branded merchandise, and all revenue goes toward the organization's operations.

The website publishes annual financial reports and 990 tax forms, maintaining a high level of operational transparency.

Pros, Cons & Target Users

Pros: The organization has an innovative model that delivers dual value in animal protection and social healing, with full financial disclosure, flexible barriers to public participation, and highly recognizable signature healing programs.
Cons: The physical sanctuaries are only located in California and Tennessee in the United States. Users based in China cannot experience the in-person programs, and the website does not support Chinese language.

This website is suitable for users based in the United States who want animal interaction or healing services, and also for global users who support animal protection concepts to make charitable donations.

Accessibility from China

Users in mainland China can access this website directly. They can only browse information and complete online donations, and are unable to participate in the organization's in-person programs.