frankadamo.com

What It Is

Frank Adamo is an independent UX strategist and consultant based in Jacksonville, Florida, USA. His official website primarily showcases user experience design case studies for large enterprises such as Florida Blue, United Airlines, and The Home Depot. His services cover UX strategy, user research, and interaction design.

Core Dimension Analysis

• Tool/Service Type: Provides professional UX design consulting services, with a focus on experience redesign and strategy development for complex systems.
• Core Capabilities: Skilled at identifying pain points through early usability testing and using data to drive design decisions. For example, in the Florida Blue project, he significantly optimized the path to accessing complex information by restructuring the search logic—supporting flexible searches by item or provider—and introducing a progressive comparison flow.
• Collaboration Capabilities: Demonstrates strong cross-functional collaboration and upward management skills. In the case studies, he used proof-of-concept work and usability testing to successfully persuade business stakeholders to abandon a “patch the old system” approach, while also finding a balance between different user decision-making styles amid internal disagreements over the design direction.
• Export & Compatibility: Projects emphasize experience consistency across multiple platforms (Mobile Web, Desktop Web) and internal/external systems (member-facing and customer service-facing). They also support exporting cost estimates as PDFs to bridge cross-channel communication gaps. The design process uses Figma.

Pricing

The official website does not publicly disclose pricing for consulting services. You need to contact the consultant directly for details.

Pros and Cons

Pros: Rigorous design process with a strong reliance on usability testing and data validation, such as a 35% reduction in time to first estimate and a 32% increase in comparison completion rate; strong at handling complex B2B/B2C interaction logic; excellent stakeholder management skills.
Cons: As an independent consultant, his capacity to deliver multiple very large-scale projects concurrently may be limited; the depth of case studies on the website varies, with some projects lacking strategic analysis.

Who It’s For

Medium to large enterprises that need to redesign complex system experiences, improve conversion rates, or obtain professional UX strategy guidance—especially in industries with complex business logic, such as healthcare, aviation, and retail.

Access from China

Unknown. As a personal portfolio website, it can usually be accessed directly, but connectivity may fluctuate depending on the server and network environment.