fornaxlink.com

What It Is

Tavvi is a mobile-first merchant operations platform from FornaxLink, LLC, positioned around the idea of “running your entire business from your phone.” It targets independent operators such as bakers, makeup artists, tutors, photographers, pet-service providers, private chefs, handmade/custom creators, and mobile service providers. Tavvi helps them create a business page at tavvi.fornaxlink.com/username, using a single link to showcase their work, handle inquiries, take bookings, accept orders, and collect payments.

Core Capabilities

Based on the available text, Tavvi’s core offering is a lightweight “personal merchant page + order-taking toolkit.” Pages can display a bio, photos, services, portfolios, and verified customer reviews. Customers can contact merchants through built-in chat, choose time slots via an appointment calendar, or make purchases in the built-in store. The backend also includes a customer database, mobile reminders, and multilingual support. Its terms of service further disclose merchant-side features such as POS, Stripe payment acceptance, inventory/menu management, employee management, scheduling and time tracking, sales analytics reports, CRM and loyalty points, kitchen display, order management, receipts, and online ordering.

Pricing and Payments

Pricing is relatively transparent: the first store is free; additional stores require the Growth plan at $25/month per additional store, up to 5 stores; Enterprise is custom-priced. Each transaction is subject to Stripe’s standard processing fee, currently 2.9% + $0.30, plus Tavvi platform fees: 0.3% for in-person card payments and 0.5% for consumer App orders. Hardware is charged separately, and Stripe’s chargeback fee is currently $15 per case. Payouts are weekly by default, while Growth and Enterprise can receive daily payouts.

Pros and Cons

The advantages are its mobile-first approach and short onboarding path, making it suitable for small merchants without their own website or a complex ecommerce system who want to quickly create a shareable business entry point. Chat, booking, payments, reviews, and customer retention form a closed loop. The downsides are that public information does not show APIs, developer documentation, or granular permissions; payments are heavily dependent on Stripe, which may be inconvenient in regions not covered by Stripe; and service availability is only stated as a 99.9% target, not an SLA guarantee.

Best Fit and Access from China

Tavvi is better suited to solo service providers who deliver per order, communicate frequently, and need portfolio display, booking, and payment collection. It is less suitable for businesses with complex ERP, accounting, or multi-channel ecommerce requirements. Access from mainland China is not specified in the available text, and its payments, subscriptions, and app distribution depend on Stripe, App Store, and Google Play. Domestic merchants in China may face uncertainty around network access, payment collection, and bank card settlement. Comparable alternatives include Square, Shopify, Wix Bookings, Fresha, as well as Chinese options such as Youzan, Weidian, and Xiaoe-tech.