formy.jp

What It Is

formy is an entry form optimization (EFO) tool designed for scenarios such as information requests and inquiries. Rather than adding features on top of an existing form, it generates a dedicated form after you insert a JavaScript tag into the webpage, improving form completion rates through input assistance, error reduction, and field-level data analysis.

Core Features and Data

In the admin panel, you can choose the number of fields, adjust their order, edit field names, add input examples and supplementary notes, configure radio-button options, set required/optional fields, and customize button design. On the front end, it supports features such as reminders for remaining required fields, automatic address completion from postal codes, full-width to half-width character conversion, automatic removal of hyphens in phone numbers and trailing spaces, and button state switching. These details are closely aligned with the form experience commonly expected on Japanese websites.

On the analytics side, it can collect data on form impressions, field entry rates, OK rates, error rates, conversion from confirmation to completion, and time spent on each field. It also supports period-based reporting, CSV downloads, and change timestamp records.

Pricing and Deployment

The price is 税込6,600円/month. There are no additional charges as traffic or the number of information requests increases. A 30-day free trial is available, and after正式 launch the contract renews monthly. After the trial, the first month is calculated at 税抜200円/day. If a company cannot embed the tag by itself, paid installation support is available; design revisions can also be requested for an additional fee. Payment is by bank transfer after invoice issuance.

Pros and Cons

The advantages are clear pricing, a low barrier to trial, relatively simple tag-based deployment, and the ability to obtain field-level EFO data that ordinary web analytics tools often cannot cover. The drawbacks are that it depends on JavaScript, so it cannot be used on some pages where tags cannot be inserted, such as certain ASP shopping carts. It also does not support system integrations such as EC member registration or shopping carts, and its EFO capabilities cannot be directly applied to an existing form. If you run multiple forms with different sets of fields, you may need to apply separately for each.

Who It Is For and Access from China

It is suitable for companies targeting the Japanese market with landing pages, advertising campaigns, information-request forms, or inquiry-based conversion goals, such as real estate, recruitment, nursing care, education, finance, and B2B services. The source text does not provide information on access from mainland China, so this is considered unknown. Since payment is mainly via Japanese bank transfer, it is not especially friendly for China-based teams. If you are targeting the Chinese market, you may want to evaluate form tools such as 金数据, 麦客, or 腾讯问卷; if you need EFO-level field analysis, further verification will be required.