formatframing.com.au

What It Is

Format Framing is an online printing and custom framing e-commerce service based in Melbourne, Australia. After users upload photos or artwork files, they can choose from fixed sizes, frame colors, and framing options. The company then completes Giclée art printing, dry mounting, hand framing, and delivery within Australia from its Melbourne studio.

Core Capabilities

Its main selling point is “gallery-grade” output: it uses an Epson P20070, Epson Ultrachrome Pro inks, 310gsm 100% Cotton Rag paper, acid-free foamboard, and museum-grade UV Plexiglas. Frames are made from locally sourced, sustainable Victorian Ash / Tasmanian Oak, with relatively complete FSC disclosure. The online uploader checks image pixels and only makes suitable print sizes available, reducing quality issues caused by enlarging low-resolution files. The service also covers artist edition printing, digital file storage, and print-on-demand.

Pricing and Fulfillment

Print & Frame uses fixed-size, all-in pricing: Small $99, Medium $249, Large $399, and Extra Large $749, including printing, framing, and delivery within Australia. Shipping for Print-only orders is $15. The site states that items are handmade and dispatched within 5 days, while the FAQ says delivery usually takes 2 weeks and that a tracking number is provided by email after dispatch. All orders are shipped from the Richmond workshop in Melbourne, using courier delivery, custom double-layer cartons, and insurance.

Pros and Cons

The advantages are transparent materials and craftsmanship, making it suitable for works that require longevity, accurate color, and a high-quality display finish. The pricing structure is simple, avoiding the hassle of requesting separate quotes for framing, printing, and delivery. Its explanations around sustainable materials and packaging are also fairly thorough. The limitations are that only fixed sizes are offered; custom sizes are only available to artists and galleries placing orders of 10 or more pieces in the same size. It does not frame existing physical artworks. Payment methods are not disclosed, and international delivery is not specified.

Who It’s For and Access from China

It is better suited to local Australian photography users, family photo framing, artist limited-edition prints, gallery exhibitions, and corporate space decoration. For Chinese sellers, it is not a general cross-border e-commerce platform, but rather a localized printing and fulfillment service. Its access status from mainland China cannot be determined from the text, so it is marked as unknown.