followled.com

What It Is

FollowLed is a digital out-of-home advertising platform for roadside LED advertising screens. Its main focus is enabling advertisers to create, launch, and monitor DOOH (Digital Out of Home) campaigns on a self-service basis. After signing up, users can choose LED screens, campaign periods, budgets, and upload image or video creatives. The platform emphasizes that advertisers “pay only for ads that are actually displayed,” making it closer to the impression-based bidding logic of online advertising rather than traditional outdoor advertising’s fixed-slot purchasing model.

Core Features and Campaign Workflow

The platform workflow is fairly straightforward: create a campaign, distribute ads, and monitor reports. During campaign setup, users can define the campaign name, run dates, screen format, and daily budget. Supported screen formats include 1x1, 3x2, and formats mentioned in the text such as 9x6/Green Vision. Creatives can be images or videos, but they must match the required aspect ratio and be reviewed by the FollowLed team before going live. Once a campaign is live, users can start, pause, and edit it, and view daily impressions and spending in “My Reports.”

Pricing and Payment

FollowLed’s pricing model is relatively flexible, with a minimum daily budget of €5. The platform states that the typical CpV, or cost per view, ranges from €0.01 to €0.50, depending on time, location, and demand for the ad placement. Users can increase bids for specific time slots or individual hours to improve the chances of being shown during target periods, but if the daily budget remains unchanged, the total number of impressions will decrease. Payments are made by linking a credit card and are processed by the external platform Nexi. Campaigns are usually prepaid one day in advance, and final charges are based only on actual plays. Account credit balances can also be used.

Pros and Cons

The advantages are a low entry barrier, controllable budgets, pay-per-impression billing, and reporting that helps optimize time slots and costs. This makes it more accessible for local businesses than traditional large-format outdoor advertising. The platform also allows users to create multiple campaigns, making it suitable for ongoing testing of different creatives and locations. Its limitations are that the public materials do not disclose the number of screens, city coverage, average daily traffic, or audience profiles; creative review may affect launch speed; and because prices are influenced by bidding and demand, advertisers may find it difficult to lock in stable impression volume in advance.

Who It’s For

FollowLed is better suited to SMEs, retail stores, and local marketing teams that want to run promotions, grand-opening campaigns, event warm-ups, or regional brand exposure on local roadside LED screens. If a company needs large-scale cross-region campaigns, granular audience targeting, or integration with online advertising data, the available materials do not show that FollowLed can fully meet those needs.

Access from China and Alternatives

Availability from mainland China, a Chinese-language interface, and RMB payments are unknown. The only clearly stated payment method is credit card/Nexi, which may create payment and invoice compatibility issues for Chinese users. If the target market is China, it is usually better to prioritize local outdoor screen agencies, Focus Media, Xinchao Media, or combine campaigns with channels such as WeChat, Douyin, Amap/Baidu local ads. If the target market is local to Italy, FollowLed’s low-budget self-service advertising model offers a certain degree of cost-effectiveness.