flyingbell.co.jp

What It Is

FLYING BELL COMPANY（株式会社フライングベル・カンパニー） is a Tokyo-based Japanese design company founded in 2008. It specializes in visual design related to entertainment content, including general design, games, toys, video, animation, music, characters, and artists. The website emphasizes its mission to “convey the excitement of a work to its fans,” positioning design as a customized form of expression built on an understanding of the work itself, a company’s strengths, and user expectations.

Core Capabilities

Its services are not an online design tool, but project-based creative services. Core offerings include title logos, corporate logos, CI, and original lettering; packaging, books, editorial design, and merchandise production; key visuals, promotional graphics, 3DCG, photography, and special processing. In terms of workflow, the company first discusses the design purpose, target users, style, schedule, budget, and delivery format, then provides a quote, creates multiple draft proposals, and refines the selected direction. Deliverables can be provided via online storage, and the team can also support RGB data, prepress data, print-ready submissions, color proofs, and print coordination.

Pricing and Copyright

The website does not publish fixed prices. It clearly states that quotations are prepared based on the company’s standard fees from past work, with the scope of work adjusted according to client needs and budget. Regarding copyright, the pages list numerous copyright notices for projects, indicating that many collaborations involve third-party IP. However, the site does not specify terms such as copyright transfer for commissioned work, usage scope, source file licensing, or the number of revision rounds, so these details would need to be confirmed in the contract for any actual engagement.

Pros and Cons

Its key strength lies in its deep vertical experience in the entertainment industry. Its portfolio includes projects such as Shin Megami Tensei, Kamen Rider BLACK SUN, GUNDAM, TAMASHII NATION, and City Hunter, while its client list includes ATLUS, BANDAI, Square Enix, Cygames, and KADOKAWA. Its design approach places strong emphasis on worldbuilding, fan psychology, product rollout, and long-term recognizability. The downside is that the publicly available information is mainly portfolio-focused, with limited details on pricing, timelines, team size, after-sales support, and licensing terms. In addition, the Japanese-language site may create a communication barrier for overseas clients.

Who It’s For and Access from China

It is best suited to game, animation, toy, music, and event teams with clearly defined IP, brand, or content assets—especially projects that require highly polished logos, limited-edition packaging, key visuals, and promotional materials. The main text does not make it possible to determine access conditions from China. However, its portfolio includes related projects such as events in Shanghai and Bandai Namco Shanghai, suggesting that it has experience with cross-regional entertainment projects.