firstfreight.com

What It Is

First Freight is a cloud-based CRM built specifically for freight forwarders, global logistics providers, and 3PL sales teams. It positions itself as a “freight-specific” alternative to general-purpose CRMs such as Salesforce and Microsoft Dynamics, covering ocean, air, road, rail, logistics, and brokerage workflows. Its main value proposition is reducing the customization and training costs that logistics companies often face with generic CRM platforms.

Core Features and Industry Fit

The product provides unified management of companies, contacts, deals, and sales activities, with drag-and-drop deal tracking by sales stage. Compared with a standard CRM, it places stronger emphasis on freight lane information: users can record transport mode, origin, destination, volume, revenue, and profit for sales forecasting and performance analysis. Built-in freight sales reports show performance by sales activity, pipeline stage, and transport mode. It also supports desktop and mobile access, multilingual and multi-currency display, making it suitable for international remote sales teams.

Pricing, Trial, and Integrations

The public price is USD 60 per user per month, billed annually. The page also shows monthly/annual billing options, but the text clearly states the price on an annual-billing basis. A 30-day free trial is available with no credit card required. For integrations, the text mentions O365 Calendar, Gmail, as well as integrations with freight quoting software and transportation management systems (TMS), but it does not list specific vendors or disclose an open API or developer documentation.

Security, Collaboration, and Support

First Freight is a cloud SaaS product. Data is stored in regional Tier One data centers, explicitly including Azure CN in mainland China, which is valuable for logistics companies operating in China or across Asia-Pacific. Its terms mention a GDPR data processing agreement and encrypted credit card transmission, but also state that user content may be transmitted unencrypted across networks. It does not disclose certifications such as SOC 2 or ISO 27001. For collaboration, it supports assignment by users, locations, and sales teams, along with activity reporting, but lacks detailed information on role-based permissions. Technical support is mainly for paid accounts, typically via email, while enterprise plans may receive additional support.

Pros, Cons, and Who It’s For

The main advantages are its strong industry focus, sales workflow that closely matches freight forwarding operations, clear pricing, and reduced need for complex customization compared with generic CRMs. The downsides are limited transparency around ecosystem, API, permissions, and security certifications, so complex large enterprises should validate it further. It is best suited to small and midsize freight forwarding sales teams, cross-regional logistics teams, and logistics companies looking to move away from Excel or heavily customized CRM systems. For access from China, the text explicitly mentions an Azure CN data center, so direct connectivity appears likely. Payment methods such as Alipay or WeChat Pay are not mentioned, so credit cards may remain the primary option. Domestic CRM alternatives are worth considering, but if freight-specific fields and workflows are required, First Freight’s vertical template is more direct.