find-model.jp

What It Is

Find Model is a Japan-focused SNS marketing service for businesses. Its core offering is not a single tool, but end-to-end execution delivered by a dedicated team, covering influencer casting, SNS ad placement, Instagram account management, and inbound tourism promotion. According to its materials, it has supported more than 19,000 SNS marketing initiatives and maintains a database of over 13,800 influencers.

Core Capabilities and Platforms

The service covers major SNS platforms including Instagram, TikTok, X, and YouTube. Its influencer marketing workflow includes planning, influencer selection, post content review, progress management, and performance measurement. On the advertising side, it supports target audience design, image/video creatives, A/B testing, improvement of metrics such as CTR and CPA, and the expansion of influencer posts into partnership ads. Applicable industries include beauty, apparel, food and beverage, tourism, hotels, and home goods.

Pricing and Trial

Its pricing is disclosed in relatively concrete terms. Instagram casting is charged based on follower count: from 1.50 yen per follower for 10,000–30,000 followers, from 1.75 yen for 30,000–100,000 followers, and from 2.00 yen for over 100,000 followers, while celebrities are quoted individually. TikTok starts from 2.0 yen per follower, and YouTube pricing requires consultation. Additional rules apply for store visits, Stories, live streaming, secondary usage, and similar options. SNS advertising is priced as ad spend plus a service fee, with an initial fee of 0 yen and plans starting from 300,000 yen; one-off contracts are available. No free trial was found, but it offers downloadable materials, free consultation, and rough cost simulation.

Pros and Cons

Its strengths are the scale of its resources, relatively complete case studies and processes, and suitability for companies that need a closed loop covering “influencer selection + content + ad amplification + reporting and optimization.” It typically responds within one business day and also provides a phone contact channel. The drawbacks are that it is not a self-service SaaS product, so execution depends heavily on human communication; some fees still require individual quotation, payment methods are not disclosed, and the service language and market orientation are clearly Japan-centric.

Best Fit and Access from China

Find Model is better suited to mid-sized and large brands with budgets for the Japanese market that need local SNS promotion, though it can also be used for small-scale test campaigns. For Chinese companies, the main barriers may be Japanese-language communication, contracting, and payment. The available text does not make network accessibility clear, so it is advisable to prepare a local Japanese agent or partner. Alternatives to compare include AnyMind, BitStar, UUUM, as well as China-market options such as 微播易 and 新榜有赚.