fastmap.com

What It Is

fastmap (CCB fastmap Ltd) is a UK-based online market research agency founded in 2006 and positioned as a “marketeer’s reference point.” It is not a traditional SEO ranking or keyword tool. Instead, it focuses on marketing decision-making through customized research, consumer testing, data analysis, and competitor benchmarking, helping businesses understand customers, validate campaign ideas, and decide the next direction for their marketing.

Core Features and Data

Its services cover Campaign Testing, DRTV Testing, Creative Proposition Testing, GDPR Consent Optimisation, Legacy Services, International Research, and Bespoke Services. A typical workflow starts with designing an online questionnaire around the business objective, then collecting respondent feedback, followed by team analysis and actionable recommendations. The website says its international surveys can reach millions of consumers worldwide and that it may share survey links with panel companies to increase response rates, but it does not disclose the size of its own sample pool, country coverage, or details on sample quality.

Pricing and Delivery

fastmap does not publish package pricing and is clearly a project-based/custom-quote service. Its terms state that work on the project and questionnaire setup begins after order confirmation; invoices must be paid within 30 days of receipt, with VAT added. If a project is cancelled before airing, 50% of the project fee is payable; once aired, 100% is payable. Deliverables may include written documents, online analysis, Excel sheets, PowerPoint decks, summary reports, or infographics.

Pros and Cons

Its strengths lie in a solid research team: the founder and head of analysis have long-standing experience in marketing, database marketing, and quantitative research. The combination of “research + insight + competitor benchmarking” is well suited to reducing risk before launching advertising or fundraising campaigns. On compliance, its terms emphasize GDPR, anonymized data, and relevant Market Research Society standards. The drawbacks are opaque pricing, limited public information on any self-service platform, API, or CRM/BI/ad platform integrations, and a lack of clear guidance on access, language support, or payment options for the Chinese market.

Best Fit and Access from China

fastmap is better suited to brand marketing departments, advertising/marketing agencies, charities, financial services firms, automotive, telecoms, and consumer goods teams with budgets for custom research. It is especially relevant for projects involving ad pre-testing, consent-rate copy optimization, or legacy fundraising insights. Access from mainland China cannot be determined from the crawled text alone, so it should be treated as unknown for now. If you need localized questionnaires, Chinese-language samples, or domestic payment options, alternatives to compare include Kantar, Ipsos, YouGov, Qualtrics, as well as 问卷星 and 腾讯问卷.