fanz.at

What It Is

Fanz positions itself as a next-generation hotel marketing platform, with the core goal of accelerating direct hotel bookings by entering through the payment flow. It combines payments, loyalty rewards, self-service ordering, and review collection into a single “conversion–repeat purchase–operations” loop, helping hotels reduce their reliance on OTA platforms.

Core Dimensions

Features and Use Cases: The platform includes four main modules: 1) payment-as-marketing, with loyalty and vouchers natively embedded into the checkout process, allowing guests to earn points automatically without downloading an app or registering; 2) self-service ordering and Cloud POS, enabling QR-code-based ordering and payment, which the company says can increase table turnover and average order value by 15%; 3) retention and conversion, converting guests who booked through third-party platforms into direct-booking customers at the POS; 4) review collection, triggering review requests via SMS after payment, with a claimed 300% increase in Google and TrustYou review volume.
Integrations and Support: Supports integration with PMS (hotel management systems) and TrustYou; payment methods include Apple Pay, Google Pay, credit cards, and room charges; support is mainly provided via email, while a dedicated account manager costs extra.

Pricing

Uses a “subscription + transaction fee” model. The Basic plan is free but charges a 1.49% + €0.19 per-transaction fee; the Plus plan costs €49/month and includes loyalty, reviews, and PMS integration; annual transaction volume above €500,000 requires custom pricing. Hidden costs to watch for include a one-time €399 setup fee, €29/month for dedicated support, and hardware purchase costs (€349 each for terminals/printers).

Pros and Cons

The advantages are that guests can join the loyalty program without downloading an app, payments and marketing are seamlessly connected, and review volume and repeat purchase rates can be significantly improved. The drawbacks are that it is highly vertical and limited to the hotel industry, while premium support and setup fees raise the initial barrier to adoption.

Who It’s For

Best suited for mid-sized to large hotels and resorts looking to increase direct booking rates, optimize food and beverage operations, and improve online reputation.

Access in China

Network accessibility is unknown, but its payment system, such as Apple Pay and Visa, and marketing channels, such as SMS and Google reviews, are mainly designed for overseas and cashless environments. Direct applicability for hotels in mainland China is very limited. Local integrated hotel PMS/marketing solutions such as Shiji may be better alternatives.