fanmaker.com

What It Is

Fanmaker is a fan loyalty and payments platform built for the sports industry, covering loyalty programs, digital payments, mobile apps, and fan engagement tools. Its core goal is not broad marketing or generic customer acquisition, but helping teams, college athletics programs, and venues improve attendance, sustained app usage, member spending, and sponsor benefit conversion.

Key Features and Data

The platform supports challenges, consecutive attendance streaks, points-based promotions, smart rewards, and personalized segmentation. It can push discounts and rewards based on a fan’s historical activity and relationship with the team. Its strength lies in its closed-loop data model: through major ticketing providers, 13+ POS systems, mobile wallets, and linked credit cards, it tracks spending on tickets, food and beverage, merchandise, and partner merchants, then feeds interaction data into data warehouses, CRMs, and analytics systems. According to the official website, loyalty members typically spend 12–15% more than non-members, and its customers include 105 college athletics programs, 57 MLB/MiLB organizations, as well as teams and organizations across the NBA, NFL, NHL, and more.

Pricing and Support

The official website does not publish pricing, plans, or contract minimums. Instead, it uses a Book a Demo and custom consultation model. Support channels are mainly centered on the Book a Demo form, with a contact email also disclosed. For large sports organizations, this solution-based sales approach makes sense; however, for teams with limited budgets or those looking for a quick self-service trial, the evaluation cost will be higher.

Pros and Cons

Its advantages are its strong focus on sports use cases, its ability to connect ticketing, POS, memberships, mobile wallets, coupons, and sponsor-related spending, and its emphasis on not being locked into a single POS provider. A 92% partner retention rate and multi-year customer case studies suggest strong service stickiness. The drawbacks are limited transparency: pricing, implementation timelines, payment methods, free trials, and accessibility from China are not clearly stated. It also depends heavily on existing ticketing, POS, CRM, and data environments, so deployment complexity may be significant.

Who It’s For and Access from China

Fanmaker is best suited to professional teams, college athletics programs, sports venues, and organizations with clear membership operation goals—especially teams looking to use loyalty programs to increase attendance, student game attendance, and in-venue spending. Its accessibility from China is unknown; the official website does not disclose support for Chinese, local payment methods, or China compliance. If deployed in China, organizations may need to assess network connectivity, cross-border payments, data compliance, and alternatives for local CRM or ticketing systems.