fandiq.com

What It Is

F&IQ Training and Development has built a set of training materials for automotive dealership F&I managers around The Art of F&I: Conversations from The Box. This is not a generic sales course; it focuses specifically on customer communication, trust-building, and product acceptance inside the Finance & Insurance office. The site repeatedly emphasizes “0 Word-Tracks,” meaning it does not rely on traditional memorized scripts, but instead uses the Fight-or-Flight Framework™ to explain why customers become defensive and how to reduce their sense of threat.

Core Courses and Instructors

Available information shows that the curriculum includes 8 free PDF modules, a book, audiobook/ebook versions, and a full Coaching Program. The free modules cover topics such as Cost vs. Value Myth, Impossible “F” Customer, Building Trust, and Science of Framing. The content leans toward behavioral science, customer psychology, real conversations, and value presentation. Author Lloyd Trushel has 30 years of automotive F&I experience, more than 10,000 F&I transactions, and is described as AFIP- and ACE-certified as well as a co-founder of Consator Group, giving him a strong industry background.

Pricing and Certificates

Pricing transparency is moderate. The site clearly offers 8 free PDF course modules with no registration required, while the book is sold through third-party platforms such as Amazon, Audible, Apple Books, and Google Play. It also mentions a 40% discount for bulk orders. However, the full Coaching Program does not disclose its price, duration, delivery format, or payment methods. As for certificates, the site only lists the author’s credentials; there is no visible indication that learners receive a certification or certificate of completion after finishing the course.

Pros and Cons

The strengths are its precise positioning, low barrier to trial, and a methodology that differs from common “objection-handling scripts.” It puts more emphasis on customer experience and long-term trust, which can also be thought-provoking for experienced F&I professionals. The drawbacks are incomplete disclosure, especially around whether the Coaching Program is delivered live, on-demand, 1-on-1, or in a team format. The content is also highly tied to the U.S. automotive dealership context, so users in other markets will need to interpret and localize it accordingly.

Who It’s For and Access from China

It is best suited to users with good English ability who work in automotive F&I, dealership finance and insurance sales, sales training, or dealership management. It is less suitable for users looking for an official certificate, systematic training in automotive finance regulations, or Chinese-language courses. Access from China cannot be determined from the site content alone. Purchasing the book depends on platforms such as Amazon, Apple Books, and Google Play, so network access and payment experience may vary by platform. Alternatives include NADA Academy, AFIP training, in-house dealership F&I training, and general sales communication courses.