factour.com

What It Is

Factour is a real estate showing services marketplace that connects homebuyers with licensed local real estate agents. It emphasizes “one showing, one payment,” supports both live virtual video tours and in-person showings, and does not require users to sign a long-term buyer agency agreement upfront. The platform states that it is not a real estate brokerage and does not represent either buyers or sellers; it only provides matching, scheduling, and payment workflows.

Core Capabilities

Consumers can submit a property address, preferred showing method, and time, after which agents submit quotes and availability based on the request. Users can choose based on agent profiles, reviews, pricing, available times, and virtual tour equipment. Each appointment creates a written agreement between the consumer and the agent limited to that specific showing, with fees and service scope confirmed in advance. On the agent side, users can create profiles, set service areas, choose virtual or in-person showings, and receive a personal Factour link to turn existing leads into paid showings.

Pricing and Payments

Consumers pay no subscription or membership fees. They pay the per-showing fee set by the agent, with examples in the main text typically ranging from $50 to $150, plus an additional 10% Tour Request Fee. Agent registration is free with no monthly fee; the platform only charges a 6.75% marketplace fee when the agent earns income. Payments are processed by Stripe. Factour does not store full card numbers or CVVs, and payment is automatically charged after the showing is completed.

Pros and Cons

Its strengths lie in a clear transaction structure, making it suitable for reducing one-off showing costs while also helping agents monetize virtual walkthroughs, relocation clients, or “just looking” prospects that would otherwise be difficult to charge for. The open marketplace has no paid placement, making the selection logic relatively transparent. The drawbacks are that the platform is highly focused on the U.S. real estate showing scenario, while its city coverage, agent supply scale, and customer support responsiveness are not disclosed. Beyond Stripe, there is also no clear mention of integrations with MLS, CRM, calendar, or video conferencing tools.

Who It’s For and Access from China

Factour is suitable for buyers viewing homes remotely across cities or states, or those who do not want to sign a long-term agency agreement for the time being. It is also suitable for licensed agents and brokerages looking to generate supplemental income. Its compliance description mainly revolves around the 2024 NAR settlement, and the platform also advises consulting a local real estate attorney. Access from mainland China is not provided in the main text, so its status is unknown.