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Smartbestilling is a Norwegian online booking platform and website-building tool aimed primarily at small service businesses such as hair salons, personal trainers, skincare providers, and yoga studios. It emphasizes “simple online booking” and can generate a standalone booking page, be embedded into an existing website, or used via a WordPress plugin. The site clearly states that it is not an EPJ electronic patient record system and is not suitable for organizations subject to medical record obligations under Norway’s Health Personnel Act.
The product is built around the full booking workflow: customers can book appointments themselves through a booking page or embedded widget, while the system supports SMS confirmations and reminders the day before the appointment. Confirmed bookings are automatically synced to Google Calendar, and some plans also support Outlook sync. Its AI chatbot can understand natural language, check calendar availability, and create bookings on websites and in Messenger. For payments, it supports prepayment via Stripe inside the booking widget. Integrations include Webhooks, while the Premium plan also provides API access. Other features include brand customization, reports and statistics, PWA/kiosk mode, plus a website builder and custom domain support on higher-tier plans.
Pricing is fairly transparent, using a fixed monthly fee plus usage-based SMS billing. Starter costs 199 NOK/month or 1990 NOK/year, includes 3 resources, 10 services, and unlimited bookings, with SMS charged at 1 NOK/message. Pro costs 349 NOK/month or 3490 NOK/year, with unlimited resources, services, and bookings, and SMS at 0.85 NOK/message. Premium costs 699 NOK/month or 6990 NOK/year, with SMS at 0.8 NOK/message, and adds capabilities such as the website builder, custom domains, and API access. Prices exclude VAT. The page also mentions a free plan with no credit card required, but does not disclose the free plan’s usage limits.
The main advantage is that Smartbestilling covers the key booking workflow needs of small local businesses: booking pages, SMS reminders, calendar sync, online payments, branding, and basic integrations. Plan limits and SMS costs are also explained relatively clearly. The drawbacks are that the public materials do not specify important enterprise procurement details such as granular permissions, multi-staff scheduling approvals, multi-location management, SLA, support channels, data encryption, GDPR, or data residency. Details of the free plan are also insufficient.
Smartbestilling is best suited to local service providers and small teams that want to launch an online booking system quickly, especially businesses that already have a website and need Google/Outlook calendar sync, SMS reminders, and appointment prepayments. For medical compliance scenarios, electronic patient records, complex permissions, deeper data governance, or integrations with China’s local digital ecosystem, it should be evaluated carefully.
The site does not provide information about access from mainland China, a Chinese-language interface, or local payment options. Dependencies such as Stripe, Messenger, and Google Calendar may also have availability issues in mainland China, so China access is rated as unknown. Comparable alternatives include Calendly, SimplyBook.me, Fresha, Setmore, and Acuity Scheduling. For the Chinese market, options such as Youzan booking, Weimob, or WeCom/mini-program booking solutions may be worth considering.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on ezbooking.io official site.
ezbooking.io is an Norway Site Builders provider. TG4G tracks its product information, an overall rating of 7.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach ezbooking.io directly.