expertdays.de

What It Is

Expertdays 2026 is the exclusive pre-event for SEO-DAY in Cologne, Germany. It will take place on November 18, 2026, while SEO-DAY itself is held on November 19. This is not a typical online course, but a closed, in-person event for expert-level online marketing professionals. The official positioning emphasizes that the event has been part of the SEO-DAY network since 2013, focusing on real business cases, project execution experience, and practical tactics.

Core Content and Format

The 2026 theme is “Entrepreneurship with KI,” centered on AI-Coding, software creation, AI project development, and building companies and projects with the help of AI. The organizers state that attendees do not need to be programmers; the discussion may range from Vibe-Coding to more advanced software and project development. The format is highly unusual: there is no public agenda, no schedule released in advance, and no timetable on site. Audio and video recording, photography, and mobile phone use are prohibited. This design sacrifices transparency, but may encourage speakers to share more candid real-world cases.

Pricing and Entry Requirements

An Expertday ticket costs €399 plus 19% VAT. However, it cannot be purchased separately and must be accessed through the SEO-DAY ticketing system: the first 300 SEO-DAY ticket orders enter a lottery, and only 100 winners are eligible to buy an Expertday ticket. Waitlisted places are then handled on a first-come, first-served basis. In practice, the real cost includes not only the Expertday ticket, but also the SEO-DAY ticket, travel, and accommodation—and even then, eligibility is not guaranteed.

Pros and Cons

The strengths are its clear positioning, focus on online marketing experts and practical AI use, and emphasis on real businesses and real projects rather than generic marketing concepts. The strict confidentiality rules may also increase the scarcity and value of the content. The drawbacks are just as clear: there is no public agenda, no recordings, and no confirmed speaker information, making it difficult to assess content fit before buying. With only 100 places allocated by lottery, it is also not very friendly for advance planning.

Who It’s For and Access from China

It is best suited to experienced marketers or entrepreneurs who already plan to attend SEO-DAY, can participate in German or European conferences, and want first-hand insights into AI-Coding and AI business cases. For users in China, the webpage accessibility cannot be determined from the text, and payment methods are not disclosed. Since the event is held offline in Cologne, Germany, the main barriers are not internet access but visas, travel, language, and lottery eligibility. If your goal is simply to learn AI programming or SEO in a structured way, online courses, AI development bootcamps, or public SEO conferences in China or abroad may be more manageable options.