exolyt.com

What It Is

Exolyt is a Helsinki-based B2B SaaS platform positioned as a TikTok Analytics and Social Intelligence Platform. It serves brands, agencies, creators, researchers, and analysts, with the core goal of turning large volumes of fragmented organic content data on TikTok into insights for marketing, research, competitive analysis, and trend evaluation.

Core Features and Use Cases

Based on the available information, Exolyt offers fairly comprehensive coverage: account analytics, hashtag analytics, sound analytics, video performance monitoring, video comments, social listening, sentiment analysis, brand comparison, industry insights, trend discovery, and influencer campaign tracking. Typical use cases include competitor analysis, content ideation, influencer marketing, market research, performance monitoring, and understanding audience sentiment. It is not a general-purpose SEO tool, but a platform highly focused on TikTok organic content and social intelligence.

Data and Platform Capabilities

The platform’s data sources are clearly centered on TikTok. Plan limits are also relatively transparent: Basic can track 1 account/hashtag/sound, Essentials supports 50, and Advanced supports 300. Data is updated 1, 2, and 6 times per day respectively. Historical charts range from 7 days to 90 days to at least 1 year. The main materials do not disclose the overall database size, collection methods, API details, or compliance specifics.

Pricing and Support

Basic is $0/month and does not require a credit card. Essentials is $400/month, or the equivalent of $330/month when billed annually. Advanced is $950/month, or the equivalent of $790/month when billed annually. Enterprise customers can contact sales for a custom plan. All paid plans include 10 team members, human chat support, and one onboarding call. Payments support major credit cards, and invoice payment is available by contacting the company; payments are processed by Paddle.

Pros and Cons

The main strengths are its deep TikTok specialization and feature coverage spanning content performance, social listening, and competitor analysis. Its plans are publicly and transparently priced, the free trial does not require a credit card, and it also includes team collaboration and export capabilities. The drawbacks are that the entry price is not low for small teams, and some features such as Influencer Database and Google Spreadsheet require extra payment. It also does not cover traditional SEO or broad multi-platform social media analytics.

Best Fit and Access from China

Exolyt is better suited for brands, cross-border marketing teams, advertising agencies, market research teams, and mid-sized companies that use TikTok as a key channel. If you only work with domestic Chinese platforms or need SEO for Baidu, Xiaohongshu, or Douyin, local alternatives should be considered. The main materials do not provide information on access from mainland China, a Chinese interface, RMB payments, or local invoicing, so its China access status is unknown. For team procurement, it is recommended to first use the free trial to verify network stability and payment availability.