executiveadvisoryboard.com

What It Is

Executive Advisory Board® is a global online research panel operated by Decision Analyst, Inc., positioned for managers, supervisors, directors, and executives. It is not an SEO tool or an ad buying platform; it is closer to a B2B sample source for marketing research and consumer insights. Members share their opinions through online surveys and discussions, helping companies, government agencies, and universities make decisions related to business, economic policy, products, and services.

Core Features and Data

The platform is invitation-based and does not publicly display available surveys on its website. Members receive survey links from official email addresses. Surveys are divided into screening surveys and full surveys. Screening questions usually number fewer than 20 and are used to determine whether a member’s occupation, responsibilities, and area of expertise match the research topic. The data comes from registered panel members who are managers and executives, but the site does not disclose the panel’s total size, country distribution, industry breakdown, or sample reach rate. The operator, Decision Analyst, is headquartered in the Dallas–Fort Worth area in the United States, was founded in 1978, has more than 175 employees, and serves Fortune 500 companies.

Pricing and Incentives

Membership is free, and no product purchase or payment is required. Rewards are mainly point-based: 1 Point equals 1 cent. Screening surveys typically pay 10 Points, while full surveys usually pay 700–1,000 Points. Members need to reach 2,500 Points before they can cash out or donate their rewards. PayPal is supported in most countries, and the site also mentions checks, local-currency checks, and American Express Gift Cheque. Points may be subject to a 6–8 week approval period.

Pros and Cons

The main advantage is its clearly defined audience, making it suitable for market research that requires a management-level perspective. The member-side rules are relatively transparent, and the platform emphasizes that it does not sell products or accept website advertising. The drawbacks are that survey frequency is only “several times a year,” so individual earnings are inconsistent. On the enterprise client side, there is little information about pricing, project workflow, self-service deployment, data delivery, or API integration, making it difficult to directly assess procurement costs and execution efficiency.

Who It’s For and Access From China

It is suitable for research teams, consulting firms, and brand marketing departments that need opinions from executives or managers. It may also suit managers who are willing to participate in occasional surveys. The site does not clearly state access or payment availability in China. PayPal being available in many countries does not necessarily mean the China user experience will be stable. For similar sample procurement in China, buyers may also compare Qualtrics Panels, Dynata, YouGov, Toluna, as well as local alternatives such as Wenjuanxing sample services and Tencent Questionnaire.