eventcupsolutions.com

What It Is

Event Cup Solutions is a UK-based reusable cup system service provider, mainly serving stadiums, racecourses, cricket grounds, indoor venues, festivals, concerts, and theatres. It is more of a combination of “sustainable operations service + on-site equipment + data system” than a pure SaaS product. Its core goal is to replace single-use plastic cups and outsource cup supply, collection, washing, storage, replenishment, and reporting to a specialist external team.

Core Capabilities

The standard ONE Reusable Cup System is designed for temporary events and festival scenarios. It does not use RFID; instead, it relies on universal eco-labeling, on-site prompts, and operational processes to improve return rates. Service models include Supply Only, Part Managed, and Fully Managed, covering everything from simple cup rental to on-site distribution, return point management, cup bin supply, collection, and sorting. The company has washing and logistics centers in Middlesbrough, Bristol, Birmingham/Oldbury, London, Manchester, Glasgow, and other locations, and claims an annual washing capacity of more than 100 million cups.

The ONE SMART Reusable Cup System is aimed at cashless permanent venues. It uses RFID-chip cups, reader/writer devices, and automated return points to link cups with customers’ payment cards, enabling automatic deposit collection or pre-authorization, automatic refunds after return, and real-time insights into data, cup usage, customer behavior, and operational efficiency. The system can also be used for profit protection, such as analyzing discrepancies between drinks sold and cups returned.

Pricing

The official website does not disclose specific pricing. Its business model is mainly rental-based and pay-per-use, emphasizing no capital expenditure; different levels of management come with different prices. Equipment required for ONE SMART, such as antenna mats, can be purchased or rented, with specific costs available on request.

Pros and Cons

The advantages are its complete end-to-end service, which can significantly reduce the complexity of building an in-house washing, logistics, and return system for venues; multiple regional washing centers help improve delivery efficiency and reduce transport-related carbon footprint; and if the RFID deposit solution is successfully implemented, it can reduce queues and manual counting. The drawbacks are insufficient information on pricing, SLAs, data security, APIs, and integration compatibility; ONE SMART is marked as Coming Soon, so its real-world maturity and case studies still need to be verified; and the service area is clearly focused on the UK.

Who It’s For and Access from China

It is suitable for large UK venues, event operators, and festival organizers, especially teams that want to achieve ESG waste-reduction goals without building their own closed-loop cup system. If Chinese customers only need enterprise software or a SaaS platform, it is not a good fit; if they are organizing events in the UK, it may be worth considering. Access from mainland China is not specified in the provided text, so it is considered unknown.