etattle.com

What It Is

Badgerland Marketing (domain: etattle.com) is a local marketing agency based in Wisconsin, USA, with more than 25 years of industry experience. It focuses on providing “guerrilla-style” localized marketing solutions for small businesses. Its services include custom website design, local SEO, Google Business Profile (GBP) management, online reputation management, EDDM (Every Door Direct Mail) direct-mail marketing, and traditional print services.

Key Dimensions

• Features and Use Cases: Provides a full-stack service offering from online to offline. Online services include responsive website development (delivered in 2–4 weeks), location-based local SEO, comprehensive GBP optimization (posts, Q&A, review management, negative review reporting), and social media syncing. Offline services include USPS-based EDDM direct-mail advertising and various printed materials.
• Data Sources and Scale: Built on 29 years of website-building experience and SEO tactics accumulated across thousands of cases. Its EDDM service uses U.S. Census data to filter by age, income, and household size, enabling targeted neighborhood-level campaigns.
• Support and Integrations: Integrates with Google Analytics, GBP, Facebook, and Instagram. Its key selling point is “direct access to the owner” with free year-round phone support, and website updates are promised within 24–48 hours.

Pricing

Uses a “one-time website setup fee + monthly subscription” model. The website setup fee is described differently across pages: the FAQ mentions a starting price of $299 (with an average 5–8 page site costing around $1,000), while the pricing page lists a starting price of $1,799. Monthly hosting plans are divided into Basic ($49/month, hosting and SSL only) and Standard ($149/month, includes landing pages and SEO). Advanced GBP optimization costs $249/month (discounted to $199/month for the first 3 months). EDDM postage starts as low as 18.3 cents per piece. Note: although there are no long-term contracts, you must host with them for 24 months to obtain ownership of the website source code.

Pros and Cons

• Pros: Established local agency with a strong understanding of small-business pain points; free year-round website updates and phone support; no mandatory long-term contract; strong integration of online and offline marketing.
• Cons: Services are highly regional (primarily focused on Wisconsin); pricing information is inconsistent; high threshold for website ownership transfer (requires 2 years); lacks the self-service dashboard typically found in modern SaaS tools.

Who It’s For

Highly suitable for local small businesses in Wisconsin and surrounding areas in the U.S. with limited budgets and no dedicated marketing staff, such as plumbers, dentists, lawn care providers, and other brick-and-mortar businesses.

Access from China

The website is hosted in the United States and can be accessed directly from China. However, its localized services—such as EDDM direct mail, local SEO, and U.S.-based phone support—offer little practical value for businesses operating in mainland China.