eLoyalty is a cloud-based customer loyalty platform provided by TDC Integra S.A. de C.V. in Mexico. It is positioned as a solution that helps businesses improve customer retention and repeat purchases through membership enrollment, benefit distribution, and engagement strategies. The official website claims the platform can increase in-store visits by up to 45%, and one customer case mentions a 30% increase in visits during the first three months in a gas station scenario, but no sample size or validation methodology is disclosed.
The platform consists of eLoyalty Web, eLoyalty App, and POS/API capabilities. Businesses can configure member benefits and loyalty strategies in the Web backend, while tracking customer spending behavior and KPIs. Consumers can use the iOS/Android App to access benefits during purchase and consumption. For offline businesses, eLoyalty supports integration with POS systems, retail terminals, convenience store terminals, and multi-service payment terminals, enabling the handling of bank cards, benefit cards, loyalty cards, and eLoyalty points/benefit cards.
Integration is one of the product’s clearer strengths. According to the official website, eLoyalty can connect via API with a company’s existing POS systems, payment terminals, cash register systems, online stores, and mobile apps, making it suitable for store-based businesses that already have checkout and membership touchpoints. On the data side, the pages only mention the ability to track spending behavior and KPIs, without explaining data sources, data scale, analytics models, or reporting details. Pricing is quote-based and divided into Negocio (1 store / 1 license), Empresarial (1–5 stores / 1–5 licenses), and Grupo Empresarial (6+ licenses). No public pricing is provided, and no free trial is mentioned.
The main advantage is that the product covers a Web management backend, consumer App, and POS terminals, allowing it to connect online and offline membership touchpoints. Its plans are structured by store count and license count, making it easier to scale from a single store to a chain. The downside is that the official website provides limited information: pricing, SLA, free trial availability, customer scale, and security certification details are all unclear. The site is primarily in Spanish, and the target market appears to be strongly oriented toward Mexico.
It is better suited to offline stores or chains that rely on repeat purchases and in-store visit frequency, such as gas stations, convenience stores, retail, and restaurants. Access from China cannot be confirmed from the main content, and supported payment methods are not disclosed. If operating in China, businesses would typically still need to evaluate network connectivity, App distribution, cross-border payments, data compliance, and the cost of local POS integration. Comparable options include Smile.io, Yotpo Loyalty, LoyaltyLion, Antavo, as well as China-based solutions such as Youzan membership, Weimob membership, and Mini Program / WeCom membership systems.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on eloyaltynet.com official site.
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