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eFind TV is a self-serve CTV advertising platform from eFind, headquartered in Grapevine, Texas, USA. It is positioned as a way for businesses to run TV/streaming video ads across premium streaming services, reaching audiences on household TVs, mobile devices, and other digital video environments. The platform is clearly aimed at businesses looking to reach U.S. viewers, with its copy claiming access to more than 48 million monthly viewers in the United States and partnerships with 112+ premium streaming channels.
The platform lets advertisers create, manage, and track campaigns on their own. Users can set a total budget and maximum daily spend, and start, stop, or adjust video ads at any time. Audience targeting options include interests, demographics, age, location, viewing habits, and more. Its data sources are described as viewer behavior, demographics, and preferences, which are then used by algorithms to build audience segments. The main ad formats are 15-second and 30-second videos, with specs including 16:9, 1920×1080, .mp4, and a maximum length of 30 seconds. Listed delivery environments include CTV, Roku, Amazon Fire TV, Google Chromecast, iOS/Android, desktop, game consoles, Apple TV, Android TV, mobile apps, YouTube, Hulu, and others.
eFind TV uses a CPM pricing model, with individual campaign budgets ranging from USD 250 to USD 10,000. Advertisers can use automatic bidding or manually set a maximum CPM; the official recommendation is a minimum CPM of USD 10. Payment is made by credit card and is charged immediately after checkout, before the campaign goes live. If delivery falls short, the value of undelivered impressions is refunded. For reporting, a real-time dashboard shows CPM, total spend, and VTR, with breakdowns by date, ad, app/channel, and more. The platform also supports integration with the eFind TV pixel and Google Analytics.
The main advantages are a relatively clear self-serve workflow, with the site claiming setup can be completed in as little as around 15 minutes; controllable budgets; and no cancellation fees. It also offers expert support and managed account options at no extra cost. For small and midsize businesses, it provides a relatively accessible way to enter CTV advertising. The limitations are also clear: the platform currently only serves U.S. businesses targeting U.S. audiences; it does not provide in-house creative production; CTV ads do not support clicks, so conversions must be measured through pixels, GA, and similar tools; and the public pages do not list the full channel lineup, which requires logging in and viewing the campaign creation page.
It is suitable for businesses or agencies targeting the U.S. market with brand awareness campaigns, sports advertising, political advertising, or localized video placements—especially those that want self-serve control over budget and targeting. For Chinese companies, it can be considered as a CTV advertising option if the target audience is U.S. consumers. However, payment is mainly by credit card, and account setup, compliance, creative assets, and U.S. audience strategy all need to be prepared in advance. The crawled text does not provide information on access performance from mainland China, so its China access status is unknown. Alternatives worth evaluating in parallel include The Trade Desk, StackAdapt, MNTN, DV360, and Amazon Ads.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on efind.tv official site.
efind.tv is an United States ads provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach efind.tv directly.