Edge Group is a Brazil-based behavioral measurement and innovation consultancy, positioned as the exclusive representative of Tobii Pro eye-tracking solutions in Brazil. It is not an SEO tool in the traditional sense; rather, it is closer to a provider of hardware, software, labs, and consulting services for marketing research, neuromarketing, consumer experience, and UX research. Its core goal is to “quantify” human behavior using eye tracking and bio/neuro technologies.
Based on the site content, Edge Group offers eye-tracking products such as Tobii Pro Eye Tracker and Tobii Pro Spark, and provides integration and customization for use cases including marketing, consumer research, academia, healthcare, industry, sports, VR/AR, and mixed reality. Its data does not come from public marketing databases, but from experimental data collected through eye trackers, body movement, physiological, biometric, and neuroscience sensors. The website does not disclose sample sizes, analytical metric frameworks, or details of software reports, which is the main information gap for evaluation.
The website does not show a price list, plans, or a free trial. It only notes that Tobii Pro Spark is a relatively cost-effective screen-based eye tracker in the product line, so purchasing will most likely require requesting a quote. In terms of support, the page provides email addresses for business inquiries and technical support, and emphasizes that Edge Tech is Tobii Pro’s exclusive partner and technical support provider in Brazil. This makes it suitable for Brazilian customers who need local hardware delivery, experimental setup, and after-sales support.
Its strengths are its clear status as an official Tobii Pro channel, and the fact that it does more than sell devices: it can build complete solutions combining neuromarketing, Customer Experience, human-computer interaction, and multi-sensor integration. Its joint marketing neuroscience lab with ESPM also adds research credibility. The downside is that the website is more brand-oriented than information-rich, with limited details on pricing, delivery workflow, software features, case studies, or free trials, making it especially opaque for cross-border users.
It is better suited to corporate market research teams, UX/CX teams, university labs, and medical or industrial human-factors research teams. It is not suitable for users who simply want keyword ranking, site audits, or content SEO. The source text does not make it possible to assess accessibility from China, and payment methods are not disclosed. Chinese teams looking for similar capabilities may also consider direct purchasing from Tobii Pro, iMotions, Smart Eye, EyeLink, or domestic eye-tracking vendors.
⚠ This review is compiled from public sources and does not constitute a purchase recommendation. Verify all facts on the vendor's official site. Verify on edgegroup.com.br official site.
edgegroup.com.br is an Brazil Marketing & SEO provider. TG4G tracks its product information, an overall rating of 6.0/10, and a China-accessibility score of Workable. Click "Visit Official Site" to reach edgegroup.com.br directly.