econocomretail.es

What It Is

Econocom Retail is a store digitalization solution launched by Econocom for the retail and hospitality sectors. Its goal is to integrate online and offline experiences into a single customer journey, improving the shopping experience, security, and customer loyalty. The page highlights that the solution is jointly offered by Gigigo, Altabox, and Econocom Spain Products & Solutions, and is backed by the group’s presence in 18 countries.

Core Capabilities

The solution divides the customer journey into three stages based on the customer’s distance from the store. When customers are “away” from the store, it reaches them through a mobile App, new communication channels, cuponing, and geomarketing. When customers are “near” the store, it uses DOOH, digital signage, screens, videowalls, music and content management, as well as geofencing to trigger location-based actions. Once customers “enter” the store, it uses analytics, communication, and interaction to measure the experience, increase engagement, and drive sales. Overall, it is positioned more as an omnichannel retail experience and frictionless store transformation solution than as a standalone back-office SaaS tool.

Pricing and Delivery

The page does not disclose plans, subscription fees, a free version, or trial information. It only describes the solution as “asequible” and notes that Econocom Group’s financial services can help reduce the burden of the project. As a result, procurement is most likely project-based or handled via custom quotation, requiring contact with sales to assess store scale, hardware needs, content systems, and service scope.

Pros and Cons

Its strengths are its fairly comprehensive scenario coverage, combining App, geolocation, digital signage, in-store interaction, and analytics. This makes it suitable for traditional stores looking to integrate online and offline operations. The group background and multinational presence should also help with large-scale project delivery. The main weakness is the lack of key enterprise software information: there is no clear permission model, API documentation, third-party integration list, deployment model, security certification, or SLA. Product standardization and transparency are therefore limited.

Who It’s For and Access from China

It is better suited to medium and large retailers, chain stores, shopping malls, or hotel groups looking to support contactless shopping, digital signage, location-based marketing, and customer experience upgrades. The page does not provide information on access from China or supported payment methods, so these remain unknown. For deployment in China, key considerations would include network connectivity, hardware supply, local payment/membership/POS integrations, and comparison with alternative retail solutions from Weimob, Youzan, Sunmi, Alibaba Cloud, or JD Cloud.