eatsleep.jp

What It Is

合同会社 eatsleep is a food-focused creative company based in Shibuya, Tokyo, led by registered dietitian and Food Coordinator 菅原さち. According to its official website, its work revolves around “food,” covering food styling for photo and video shoots, product development, recipe development, SNS marketing, in-house app development, article supervision, interviews/media appearances, and lectures. It is not positioned as a standalone design tool, but rather as a specialist creative service for food brands and content-driven communication.

Core Capabilities and Service Scope

Its core strength is the combination of “nutrition expertise + food content production + SNS commercialization.” Its representative has worked as a registered dietitian in a hospital and also has experience related to the cooking video platform クラシル, including involvement in building a recipe quality-checking department and launching a new food e-commerce business. On the service side, food styling covers use cases such as magazines, advertising, commercials, and in-store digital signage. Product and recipe development can be handled end to end, from brand concept and target audience definition to prototyping and nutrition calculation. SNS marketing covers strategy, KPI design, short-video structure, CTA optimization, and support for bringing account operations in-house across X, Instagram, YouTube, and note.

Pricing, Copyright, and Collaboration

The official website does not disclose standard pricing, packages, project timelines, or payment methods, so clients need to request a customized proposal through consultation. On copyright, the site only displays “All rights reserved” in the footer and does not specify ownership of deliverables such as recipes, photos, video scripts, or marketing plans, nor any rights for secondary use. Commercial projects should therefore clarify these terms in the contract. In terms of collaboration, the site states that it can provide one-day on-site support for shoots as well as long-term brand support, making it suitable for both food projects starting from scratch and existing businesses seeking optimization.

Pros, Cons, and Best-Fit Users

Its advantages are a clear professional background, combining nutrition accuracy with an understanding of how content converts into sales. Its self-operated paid content on note has generated cumulative sales of over 4 million yen, indicating hands-on experience in content monetization. The downside is that the publicly available website information is relatively high-level, with limited details on case studies, team size, pricing, and deliverables. It is best suited to food brands, food e-commerce businesses, advertising shoot teams, media organizations, schools, and municipal food education projects. It is less suitable for users looking for a standardized online design tool.

Access from China and Alternatives

Access from mainland China cannot be determined from the available text, so it should be considered unknown. Chinese companies considering collaboration should also confirm language support, cross-border payment options, remote shoot coordination, and local execution capabilities in Japan. Alternatives include China-based food styling teams, dietitian consultants, Xiaohongshu/Douyin food content operation agencies, or restaurant brand consulting and product development firms.