easypicky.com

What It Is

EasyPicky is an AI data collection and analytics platform for retail execution. Its core use case is enabling sales reps or store auditors to capture shelf videos with a smartphone or tablet, then turn in-store data into KPIs instantly through 100% offline video recognition. Its target users include brands and retail teams in FMCG, food and beverage, pharmacies, luxury goods, cosmetics, and related sectors.

Core Features and Integrations

Based on the site content, EasyPicky focuses on retail shelf audits, merchandising, competitor monitoring, planogram compliance checks, out-of-stock or stockout detection, brand blocking, distribution, lost opportunities, and other retail execution metrics. It emphasizes “instant KPIs” and giving management an accurate view of what is happening in the field. It also provides a data platform that cross-analyzes field data with other retail data to create a 360° store view, while offering recommendations for sales, marketing, purchasing, and supply chain teams. For integrations, the website states that it can connect with CRM and other internal tools, and can provide on-site product information to CRM and BI systems. However, it does not list specific connectors such as Salesforce or Dynamics, nor does it provide API documentation.

Pricing, Deployment, and Security

Pricing information is limited. The site only offers a demo booking option and does not publish plans, per-seat pricing, store-based pricing, or contract terms. In terms of deployment, EasyPicky clearly supports offline recognition in environments without network access, which is valuable for basement retail areas, warehouses, or locations with unstable connectivity. However, it does not specify whether its data platform is cloud-based, privately deployed, or self-hosted. Enterprise procurement concerns such as security compliance, permission management, data encryption, and audit logs are also not disclosed in the main content.

Pros, Cons, and Best Fit

Its strengths are low-friction mobile data capture, offline recognition that fits frontline store visits, fast KPI feedback, and coverage of high-frequency retail execution issues such as displays, competitor activity, and planogram compliance. Its weaknesses are the lack of transparency around commercial and IT procurement details, especially pricing, security, permissions, APIs, and localization support. It is best suited to brands that already have a sales force and want to improve retail visibility and display execution quality, particularly teams in FMCG, pharmacy OTC, food and beverage, and beauty or luxury goods.

Access in China and Alternatives

The site does not provide information about access from China, RMB payments, Chinese-language support, or local services, so its accessibility status should be marked as unknown. For deployment in China, key items to verify include network connectivity, cross-border data compliance, payment methods, and after-sales response. Comparable options include Trax Retail, Repsly, GoSpotCheck, Field Agent, Salesforce Consumer Goods Cloud, as well as local Chinese solutions for retail store audits, display inspection, and BI.